You’ll never have what you want if you don’t go after it.
Austin Misiura, DPT, OCS, CSCS is a Board Certified Orthopedic Physical Therapist (OCS) with extensive experience in manual therapy and rehabilitation of athletes. Austin graduated from The College of New Jersey with a Bachelor’s in Health and Exercise Science and became a Certified Strength and Conditioning Specialist (CSCS) through NSCA in 2009. He later moved to Florida to attend the University of Miami, receiving his Doctor of Physical Therapy (DPT) degree in 2012. Austin has extensive teaching experience. He taught Physical Therapists and Athletic Trainers continuing education seminars on Running Injury diagnosis and treatment. He also teaches in-house continuing education to upper-level personal trainers at Equinox Fitness clubs to enhance their skills at identifying injuries and management strategies for their clients. Austin played football in college, and has participated in yoga, resistance training and Olympic lifting. His background as an athlete helps drive a passion for returning injured weekend warriors and athletes of all ages back to their chosen sport or activity quickly and effectively. Austin founded Pure Physical Therapy to support and educate the fitness community of Miami so that they can stop dealing with pain and tension while they maintain an active lifestyle. Pure PT is the alternative to waiting weeks to see physicians, paying for unnecessary tests, being prescribed medication and being told to rest (or worse, never to do xyz sport ever again!). Pure is centrally located in downtown Coral Gables.
Where did the idea for Pure Physical Therapy come from?
There are a lot of physical therapy clinics out there that are doing the wrong thing. They stick people on hot packs or shoot low level lasers at their injury, hoping to fix it with passive interventions. Some don’t know any better, and others are simply lazy. The name “Pure Physical Therapy” was created to signify that we are doing ‘Pure’ work, the entire time a client is working with us. There’s no fillers or waste. It’s all real PT designed to make an impact quickly and effectively.
What does your typical day look like and how do you make it productive?
The majority of the day is spent either treating patients (for one hour at a time), answering phone calls of prospective patients, writing articles to promote patient education on what they should be doing to get themselves better while they aren’t in therapy, or doing other administrative tasks. It’s easy to stay productive when you have a lot to do!
How do you bring ideas to life?
Honestly – when I think of something that sounds usable – via a podcast, book, or see someone else doing it – I literally just try it and see what happens.
What’s one trend that excites you?
This is sort of negative, but the trend of insurance companies paying less and less to clinics that are in-network (not mine) should continue to drive the care at those clinics lower due to the need to increase volume. I’ll always provide the best quality at my clinic… so as other clinics get worse, more and more people will be forced to look for a better alternative, and that will help them find Pure PT.
What is one habit of yours that makes you more productive as an entrepreneur?
Saving the titles of books that are recommended or mentioned in articles or online posts to buy and read later. Usually I do this by taking a screenshot or photo with my phone, then looking back at the pictures each week to choose a few titles to purchase.
What advice would you give your younger self?
You’ll never have what you want if you don’t go after it.
Tell us something that’s true that almost nobody agrees with you on.
I’m going to have to go with a nutrition tip… those who are uneducated on nutrition (which is the majority of people) will tell you that fat is bad for you (vs protein or carbohydrates). This is patently false! The cell walls of every cell in your body are made up of lipids, which are present in fats. They can also be a source of quick energy (depending on which you consume). You’ll only get in trouble if you eat too much fat, or get fats from highly processed foods (vs good stuff like avocados or coconut oil).
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Ask people who have built successful businesses for advice.
What is one strategy that has helped you grow your business?
Asking for referrals! I always used to assume that since people knew what I did, if they knew anyone that needed by services they would just send them over. Not true at all!! The more I asked people to send their friends and family so I could take care of them, the more they would do it!
What is one failure you had as an entrepreneur, and how did you overcome it?
I tried to do a lot of things on my own without asking for or looking for someone who could help. Unfortunately for me, I had to overcome this by trial and error – the things that didn’t end up working out, I later delegated (or simply stopped doing).
What is one business idea that you’re willing to give away to our readers?
Something that I think could take off that doesn’t currently exist is a marketing or ad firm that gives a guarantee. All of those companies tell you that they will definitely increase your business with the ads that they run, but if they were so confident why not guarantee it?
What is the best $100 you recently spent? What and why?
I spend $100 per week on personal training. It’s a pretty good discount also because the trainer works in the same gym that I work in… Also, he used to be in the NFL, and can definitely push me passed where I would work if I was working out on my own. I Highly recommend personal attention with exercise (and rehab and recovery treatments) to anyone who can afford it.
What is one piece of software or a web service that helps you be productive? How do you use it?
For booking appointments: Fullslate.com. It automatically sends appointment reminders to clients so I don’t have to spend time wondering if they remember when they need to be here!
What is the one book that you recommend our community should read and why?
I’m not sure if this is cliche or not, but The Alchemist by Paulo Coehlo. It’s an awesome story about following your goals and dreams in the face of any and all adversity.
What is your favorite quote?
“You’ll never have what you want if you don’t go for it” If you don’t want to use the same answer I gave to question 6, you can use the similar line “A ship is safe in harbor, but that’s not what ships are for”
Key learnings:
- Austin Misiura, entrepreneur and advocate for quality healthcare and pain-free living, is owner of Pure Physical Therapy which provides effective and fast relief from injuries and nagging tension, tightness, or weakness.
- Prior to founding his company, Austin worked in the physical therapy field but was forced to treat 3-4 patients at a time due to low reimbursement rates from insurance companies. He knew that his patients were not getting the care that they deserved, and that they could get better way faster with purely one on one treatments. He has been quoted in multiple popular fitness and lifestyle publications, such as Men’s Health and AARP.
- He lives in Miami, FL. He has earned a Board Certification in Orthopedic Physical Therapy – the highest qualification given in the field of Physical Therapy. In his free time, he likes to travel, wakeboard, or attend University of Miami athletic events -especially football.
Connect:
www.pureptmiami.com
instagram: @pureptmiami
facebook: pureptmiami
linkedin:
Carlyn runs the day-to-day publishing operation here at ideamensch and interacts with our awesome customers and entrepreneurs. She is likely editing this with a cat on her lap.