Meditate, journal and exercise daily. Those are my go-to three things that I have to do everyday to stay creative and remain efficient.

 

Braden Parker is the co-founder of Casca, an all-day performance footwear company. They have developed the world’s most versatile, durable and supportive shoe on the planet.

Jumping between the start-up soaked Silicon Valley and adventure-filled Rocky Mountains, Braden Parker’s entrepreneurial mindset was in high gear from an early age. With his father starting software companies from the kitchen table and his uncle launching the apparel giant lululemon athletica, family reunions were rarely a time to kick back and relax. Braden absorbed a wealth of insight on the necessities of creating successful ventures. In his 25 years, he’s completed studies at UBC’s highly regarded Sauder School of Business and launched four companies in areas where he was determined to offer the consumer more. From high performing doors and protein-packed cricket pasta to the tech-company Stowlots, Braden is always looking for ways to increase value for people. In addition to his entrepreneurial endeavors, Braden worked in asset management for Vancouver-based Low Tide Properties and was a board member for the Gastown and Strathcona Business Improvement Associations.

He brings innovative business thought, sales and marketing expertise along with a wealth of start-up experience to Casca’s team. Braden oversees focusing on how they can expose and sell Casca Shoes in the most effective and innovative way as possible.

With a passion for the outdoors, you can find Braden anywhere but in the city on weekends; surfing, climbing, backcountry snowboarding and mountain biking in the Pacific Northwest and beyond. His adventures provide the perfect testing ground for Casca footwear.