The heart of the company is always the person, the human being with their unique needs and desires.
305 Plastic Surgery is an outpatient cosmetic surgery clinic that is publicly recognized for its dedication to the patient community, the safety of its medical practice, its high-quality facilities, and the success of its surgical outcomes. Located in Miami Dade, Florida, in the United States, they are now focused on the intense start of operations. The practice started in July 2019, and ever since they have been moving forward at a quick pace thanks to their association with doctors who share the same goal of strengthening safe medical practice in the field of cosmetic surgery, as well as focusing service on the patient’s need.
305 Plastic Surgery is motivated by the growing demand for cosmetic surgery, both in the local population and in other regions of the United States. They help women and men who seek help through cosmetic surgery because they are dissatisfied with their bodies, want aesthetic changes or have low self-esteem. People who are looking for plastic surgery procedures must go through a rigorous medical evaluation process that defines both their real need and their personal conviction to undergo the surgical procedure. Those who qualify as patients are treated with respect and dedication before, during, and after their surgery, to help the procedure have in their lives the aesthetic results and motivational reaffirmation they pursue.
Where did the idea for 305 Plastic Surgery come from?
The concept behind developing 305 Plastic Surgery was the result of analyzing the cosmetic surgery market in the United States, and particularly in Miami, considering the costs associated with these procedures in the country. We believe the success of this project is focused on educating the potential user in a more realistic way, supported by a safe and experienced medical practice.
What does your typical day look like and how do you make it productive?
A typical day in 305 Plastic Surgery reflects the process of before, during, and after that characterizes cosmetic surgery procedures. To the reception area of the clinic comes a stream of people seeking a medical evaluation, candidates arriving for scheduled surgery, and patients coming in for their follow-up. The staff divides these duties so that the work can flow according to the best organization between the different areas. The staff works long but dynamic hours, in which there is no shortage of unforgettable patients and inspiring testimonials to share.
How do you bring ideas to life?
The experience and opinion of each team member counts when it comes to generating ideas and developing them. Even doctors are actively involved in the care and follow-up of patients, as well as supporting the marketing team with their viewpoints.
What’s one trend that excites you?
Cosmetic surgery is on the rise, according to reports from the American Society of Plastic Surgeons. It is exciting to focus on a service where the demand is growing.
What is one habit of yours that makes you more productive as an entrepreneur?
Teamwork has been the most effective formula when starting a company that faces a highly competitive market, a demanding public with many questions, and a pace of work that can also change frequently.
What advice would you give your younger self?
Being a young company doesn’t just mean that we must be good at running to keep up with the market. We must also do it with the necessary techniques and skills to not exhaust ourselves.
Tell us something that’s true that almost nobody agrees with you on.
Educating is also key when undertaking any business project. We still find many entrepreneurs and businesses that base their management on making a profit at any cost as quickly as possible.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Hire people whose work is focused on the mission of the company, not the week’s paycheck. This same attitude should be reflected in your business commitment: focus on customer satisfaction and growth, not profit. In the end, everyone wins.
What is one strategy that has helped you grow your business?
Aligning marketing with the goal of placing people, their needs, and their problems at the center of services. This also means educating them so they not only know how they can find a service that meets their needs safely and effectively but also to have a clear awareness of the decision they are making that can change their lives.
What is one failure you had as an entrepreneur, and how did you overcome it?
In the beginning, there were recruited specialists who were not in tune with the company’s goals. Starting out it is easy to only listen to your friends, but this caused compromises that were not in the interest of the company. It is essential to put in front of personal qualities and discipline along with the talent needed. Rely on your employees and use the most recommended recruiting sites to find the best fit.
What is one business idea that you’re willing to give away to our readers?
Effectively executed marketing is the most powerful engine the company has to drive success, turning it into a value that people want to have, so be sure to invest in it.
What is the best $100 you recently spent? What and why?
We’ve invested in marketing. One thing we also often find is the number of businesses that consider marketing nothing more than advertisements and sales. They leave out the other management of the company or hardly consider them.
What is one piece of software or a web service that helps you be productive?
Customer Relationship Management (CRM) software is essential to our project. Not only does it facilitate the development of the link between the audience of prospects and customers, but it also helps in executing the internal tasks of the team and achieving a clear mastery of productivity and growth of the company.
What is the one book that you recommend our community should read and why?
Those who are deciding to have plastic surgery wonder about recovery, risks, and discomfort should read, Plastic Surgery Recovery Handbook by Kathleen Lisson. This book elaborates on our answers with many explanations and useful details about the main concerns of the patient, such as swelling, bruising, scars and fibrosis, and in general the healing process, both physical and emotional.
What is your favorite quote?
“Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” – Paul Samuelson
• Master the essential principles of marketing, because they are the same even if techniques and circumstances change.
• The heart of the company is always the person, the human being with their unique needs and desires.
• There is no formula for success. Success is finding the formula that at every opportunity gives people what they dream of or need.
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