Brandon S. Webb

Visualize yourself reaching your goals in detail and see yourself achieving them. Every day.


Brandon Webb is the founder of Hypluxe. He lives in Los Angeles, California.

Early on, Brandon’s interest in luxury and talent for computer programming intersected – leading him to discover an untapped market, now known as the sneaker resale industry. Few people understood just how much money could be made in this niche, and even fewer knew it existed. Sensing the opportunity there was in this underground market, he decided to exploit it to the maximum. Brandon quickly rose to become one of the leading experts in the sneaker industry.

Brandon now mentors like-minded individuals determined to live a better life.

Where did the idea for your company come from?

Having had such success in the sneaker market, I started getting more and more people offering ridiculous amounts of money for me to teach them how I do it. At a certain point this got overwhelming.

Because I still resell myself, I realized there was really no point in letting everyone who wanted to learn in on the game. So I created a company which allows only the most serious people to have a chance to learn the secrets.

What does your typical day look like and how do you make it productive?

Fortunately I’m able to work from anywhere, so depending on where I am in the world my routine can vary. What remains consistent wherever I am is a focus on doing only what is absolutely necessary – it’s too easy for people to get caught up in pointless and time wasting tasks these days.

How do you bring ideas to life?

At this stage, I find that my time is best spent thinking and planning. The more time I dedicate to thinking, the more frictionless and accurate my execution of ideas is.

What’s one trend that excites you?

AI is something I see changing everything. Soon, what people once thought were important skills to have spent years learning will become completely useless, and certain skills that are massively underestimated will become much more valuable.

What is one habit of yours that makes you more productive as an entrepreneur?

Silence. “Without great solitude no serious work is possible.” – Pablo Picasso

What advice would you give your younger self?

Take a step back and see the bigger picture.

Tell us something that’s true that almost nobody agrees with you on.

Almost everything you think is important is unimportant.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Visualize yourself reaching your goals in detail and see yourself achieving them. Every day.

What is one strategy that has helped you grow your business?

When asking for help, see things from the others person’s perspective. Focus on what they want rather than what you want. This gives you the power to leverage the things that actually mean something to people.

What is one failure you had as an entrepreneur, and how did you overcome it?

One failure I’ve had was doubting an idea early on, one which I now have success with, due to other people’s opinions. If everyone thinks your idea is great, it probably isn’t – learning that is how I overcame it.

What is one business idea that you’re willing to give away to our readers?

Find something you’re good at and have people pay you to teach it to them. Most people have at least 1 valuable skill that others will hand over money to learn.

What is the best $100 you recently spent? What and why?

Healthier foods. You’d be surprised how much better you feel and how much more you can get done.

What is one piece of software or a web service that helps you be productive?

It’s actually a feature within the software – “Do Not Disturb”. It makes my notifications nonexistent, so I can actually concentrate.

What is the one book that you recommend our community should read and why?

Essentialism. It will change your life.

What is your favorite quote?

“The years teach much which the days never know.” – Ralph Waldo Emerson

Key Learnings:

  • Spend more time thinking so you can spend less time executing.
  • Step back and see the bigger picture – shortsightedness feeds irrationality.
  • Almost everything you think is important is unimportant.


Personal Instagram:
Company Instagram: