Caera Jasper

One thing I do over and over is getting back up after a failure. Never give up. You will have more losses than wins but keep pushing.


Caera Jasper is the owner and founder of, the leading hair extension brand in Chicago. She was born and raised on the Southside of Chicago where her love and passion for hair began.

She had always heard “your hair is your crown” and saw a need for women to have access to quality hair extensions, but at an affordable price. Her mission is to promote self-love through her brand on the premise that when you look good you feel good!

Where did the idea for come from?

The idea for came from the need of affordable high quality hair in my community. Everyone wants to look good and for women that starts with your hair.

What does your typical day look like and how do you make it productive?

My typical day begins with getting my two children ready for school and getting them to school. After that I start my work day. I am replying to emails, posting on my business pages, brainstorming, ordering, packaging and sending out products to my wonderful customers. By the end of the day, I’m cooking dinner and getting ready to do it all again the next day.

How do you bring ideas to life?

I bring my ideas to life with focused actions. I brainstorm ideas with my team and get feedback. I come up with a step by step plan and then I work the steps of the plan. Before I know it, my goal is sitting right in front of me.

What’s one trend that excites you?

I’m really excited about the colorful hair trend that’s going on right now. I’ve always been a big fan of coloring my hair. It has been every color in the rainbow, and I love seeing people be so bold and creative in making a statement with their hair.

What is one habit of yours that makes you more productive as an entrepreneur?

My habit of goal setting it what makes me more productive as an entrepreneur. Setting goals holds me accountable for producing results in a time frame.

What advice would you give your younger self?

I would tell my younger self to take all that money you are spending on clothes and shoes and invest in building your own brand and business sooner.

Tell us something that’s true that almost nobody agrees with you on.

The earth is flat.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

One thing I do over and over is getting back up after a failure. Never give up. You will have more losses than wins but keep pushing.

What is one strategy that has helped you grow your business?

Giving away free products. Everyone loves free stuff especially if it’s good. I do giveaways and freebies with orders.

What is one failure you had as an entrepreneur, and how did you overcome it?

When I first started my company I wasn’t getting many sales and I took that as a failure of marketing and branding. I overcame that failure by continuing to work. I would drive around all day passing out business cards and posting more on my business social media. Eventually business picked up.

What is one business idea that you’re willing to give away to our readers?

One idea I’m thinking about is a glam shop. Where you can come to get multiple beauty services in one place.

What is the best $100 you recently spent? What and why?

The best $100 I recently spent was for a suit for my son for his pre school graduation. It’s really important to me to celebrate every win and I want to instill that in my children. I want them to be proud of all of their accomplishments because I definitely am proud of everything they do.

What is one piece of software or a web service that helps you be productive?

Photoshop by Adobe. It helps me be creative in playing around with my logo and different packaging ideas. It really helps me flex my creative muscles and that helps ideas flow to me more easily.

What is the one book that you recommend our community should read and why?

22 Immutable Laws of Branding. This book really helped me focus on what my brand would be and how I wanted to represent it it to the world. It a great read and really eye opening.

What is your favorite quote?

Rejoice in suffering knowing that suffering produces endurance, endurance produces character, and character produces hope. It’s from the bible.

Key Learnings:

  • Ideas turn into reality through planning and acting on that plan.
  • Never give up after a failure.
  • Be creative