Caitlin Rethwish
Caitlin Rethwish is the creative mind behind Etcetera Embroidery, which offers a variety of finished art pieces and DIY kits and patterns. Designs are inspired by botanical themes, nature, food,…
Art is the original startup. Someone has an idea, makes something, and tries to convince the world it’s worth paying for. The founders in this section are building businesses around creative work. Galleries. Art platforms. Creative studios. Design firms. The companies that prove art and commerce can coexist. Uncomfortably sometimes, but they coexist.
These interviews cover the full art world and its business side. Visual arts. Digital art. Art technology. Creative agencies. The platforms connecting artists with audiences and the businesses making creative careers sustainable. Because talent alone doesn’t pay rent.
The founders here navigate a unique tension. Art is supposed to be pure. Business is supposed to be practical. Building a company at that intersection requires a kind of fluency in both languages. The conversations here reflect that.
You’ll find insights on monetizing creative work, building art platforms, marketing for artists, and the challenge of putting a price on something subjective. Also the democratization of art through technology, which has changed everything about how art is made, distributed, and consumed. If you’re building in the creative space, these founders understand the strange overlap of inspiration and invoices.
Caitlin Rethwish is the creative mind behind Etcetera Embroidery, which offers a variety of finished art pieces and DIY kits and patterns. Designs are inspired by botanical themes, nature, food,…
Charlie Clark is the founder of VSUAL, a marketplace dedicated to selling museum-quality art prints from amazing artists. Like many good startups, Charlie created VSUAL to solve a problem he…
Mark Jennings is a British Creative Director, Choreographer and Movement coach based in the heart of London, his company named Snatch’d House Ltd delivers bespoke performances for brands, music artists…
Gerry Cottle, son of the famous Circus owner of the same name, started his life as a juggler and clown before running away from the Circus to join the greatest…
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