ecommerce

E-commerce sounds simple. Sell stuff online. But anyone who’s actually done it knows the truth. It’s logistics and marketing and customer service and technology and inventory management all happening at once. The founders in this section have built the companies and tools that make it work.

These interviews cover every angle of online commerce. Direct-to-consumer brands. Marketplaces. Shopify apps. Payment solutions. Fulfillment. The conversion optimization rabbit hole that you can fall into and never come out of. And the customer experience side, because in e-commerce, the experience is the brand.

The founders here are candid about what’s hard. Returns. Shipping costs. The Amazon question. Building customer loyalty when switching costs are zero and the next competitor is one search away. These are real problems, and the conversations here offer real perspective on solving them.

You’ll find insights on product-market fit for physical goods, digital marketing for e-commerce, subscription models, international expansion, and the art of turning first-time buyers into repeat customers. Whether you’re launching your first online store or scaling an existing one, these founders have been where you are.