E-commerce sounds simple. Sell stuff online. But anyone who’s actually done it knows the truth. It’s logistics and marketing and customer service and technology and inventory management all happening at once. The founders in this section have built the companies and tools that make it work.
These interviews cover every angle of online commerce. Direct-to-consumer brands. Marketplaces. Shopify apps. Payment solutions. Fulfillment. The conversion optimization rabbit hole that you can fall into and never come out of. And the customer experience side, because in e-commerce, the experience is the brand.
The founders here are candid about what’s hard. Returns. Shipping costs. The Amazon question. Building customer loyalty when switching costs are zero and the next competitor is one search away. These are real problems, and the conversations here offer real perspective on solving them.
You’ll find insights on product-market fit for physical goods, digital marketing for e-commerce, subscription models, international expansion, and the art of turning first-time buyers into repeat customers. Whether you’re launching your first online store or scaling an existing one, these founders have been where you are.
[quote style=”boxed”]Get close to your employees, and take a genuine interest in their future. [/quote] Evrim Oralkan is the founder and CEO of Travertine Mart, a boutique online flooring company specializing…
[quote style=”boxed”]I don’t know if it’s a trend or more of a staple item, but personalized jewelry is never going to be gone because ‘sentimental’ will never go out of…
[quote style=”boxed”]When in doubt, don’t hire — keep looking.[/quote] A professional ballerina-turned-entrepreneur, Emily Egbert is the co-founder of HitUp, an app that allows customers to purchase and send business gifts…
[quote style=”boxed”]One of my investors told me early on that at the end of the day, it’s not always the smartest guy who wins the race but the one who…
[quote style=”boxed”]I would be more fearless about the decisions I make.[/quote] Chirayu Patel is originally from York, Pennsylvania and graduated from Penn State University with honors in Finance. For the…
[quote style=”boxed”]I use actions, not words. A lot of people talk and think all day, but few actually take a project and make it happen until it’s done.[/quote] Eli Mechlovitz…
[quote style=”boxed”]Listen to your customers – every touch point that you have with them must be valued and utilized.[/quote] A keen cyclist, lacrosse player, and aspiring yogi, Jenna is the…
[quote style=”boxed”]To me, being an entrepreneur is fun and creative, so I just try to have fun every day, encourage people, thank people, and believe in the future.[/quote] Robert Nickell,…
[quote style=”boxed”]I would launch sooner. I would launch faster. I will think more of the future, but delivery faster in present. I can’t stress how important it is to be…
[quote style=”boxed”]I recommend everyone to focus on just one task until completed. Jumping back and forth will probably get you nowhere.[/quote] Herby Fabius is the co-founder of Triplefy.com, an online…
[quote style=”boxed”]Try them out and see what sticks. The best way to know what your customers want is to ask them.[/quote] Joe Shartzer is responsible for marketing and community outreach…
[quote style=”boxed”]Find a need. Figure out how to solve it. Then do it. A lot of people try to overcomplicate it, but it’s kind of straight forward.[/quote] Billy Murphy is…