Kristen Hinman
Clarity comes from action NOT thought. With over 8 years in the PR industry, Kristen Hinman’s clients have been interviewed by media giants like Barbara Walters, Anderson Cooper and…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Shmuel Herschberg
If you don’t capture your ideas in a coherent manner, you’ll never actualize them. Shmuel Herschberg is a seasoned digital marketing executive, who lives and breathes email marketing. He…
Dai Baker
Automating your business processes will save your staff countless hours and improve your client experience. Dai Baker is a marketing and branding strategist, entrepreneur, academic scholar and mother. Seeking…
Stephanie Conway
Stephanie Conway grew up in the UK, then at 18 got accepted into a university in Los Angeles. After graduation, she loved the weather and lifestyle so much that she…
Jo Britton
To worry less about failure and what others think of you. Failing is an inevitable part of success. It’s simply feedback and learning so take it as such and use…
Maggie Flynn
Each time an opportunity has presented itself, I ask myself two questions: what is my part? where is the solution? We are all here to grow and that is it…
Brian Lee
Brian Lee is the CEO and Co-Founder of Label 428, a food creative and social media agency based in Toronto. Recently named a Canadian leader in Social Media and Content…
Isobel Burns
Do what you love is a cheesy line, but it makes the difference between a business you run and a job you do. Be true to your gut – it…
Shelby Ring
Live as big and bold as you possibly can. Strike up conversations with strangers as much as possible, and if it scares you— definitely keep going. Take your time and…
Briana Marie
Never sacrifice yourself self-care for the sake of entrepreneurship Briana Marie is the founder of Tanzek Media, a content marketing agency that helps small to mid-sized businesses meet their…
Jacob Baadsgaard
You don’t have to keep everyone happy, do what feels right and surrender the outcomes. Be more patient to identify better prospective clients and employees before pulling the trigger. …
Miloje Sekulić
Work is done with people. If we have good relations with them, whether they are partners, employees, stakeholders or clients, they inspire us, they support us, and interaction with them…