Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
[quote style=”boxed”]Plan, Prioritize, Implement, Evaluate! This can be applied to individual to-do lists for a day to the direction of one’s entire company.[/quote] Ben Seidel is currently finishing up his…
[quote style=”boxed”]I need “in person” time. I block off a chunk of time, put myself in a room with my laptop and a white board and just figure it out….
[quote style=”boxed”]We treat our days like a DJ approaching a set would. Prepare the content that we think will play well that day. Check up on anything we missed while…
[quote style=”boxed”]I wouldn’t go so big so fast. I would keep my company small and extremely profitable and then grow.[/quote] Danny DeMichele is the Founder and CEO of Incubate, a…
[quote style=”boxed”]Once something has progressed far enough in my mind to become a priority, I isolate myself with a laptop, white board, caffeinated beverage and an iTunes playlist, and I…
[quote style=”boxed”]Write down everything. Not only does it help you keep track of your thoughts, it makes them more solid and intentional.[/quote] Born and raised in Northern Virginia, Khaleelah Jones…
[quote style=”boxed”]Get involved in the product, and take on one critical engineering, technology or design piece yourself.[/quote] Before founding Mad Mimi, Gary Levitt was a skateboard pro, a jazz bass…
[quote style=”boxed”]Trust your own feelings and know that some people do not wish the best for you – sometimes even people who are close to you.[/quote] Mads Duzenius Christensen, 38,…
[quote style=”boxed”]A small business can’t compete with the bigger guys in the business so you really need to generate leads from the internet and email marketing.[/quote] Bob Bentz is an…
[quote style=”boxed”]It is incredibly liberating when you no longer have to be the smartest person in the room. [/quote] Art Saxby is the founding principal of Chief Outsiders, the largest executive…
[quote style=”boxed”]I would also rely more on my intuition and put results in front of the rhetoric.[/quote] Alexander Kesler is the Founder and President of inSegment, Inc, a Boston digital…
[quote style=”boxed”]Listening is what helped me the most in tough times. Listen to every bit of advice you get. However, take it with a grain of salt and “experiment” the…