Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
[quote style=”boxed”]No day is like another when you run your own business.[/quote] Sally Morgan coaches business owners to align verbal and non-verbal communication with their passion and expertise. Sally’s clients…
[quote style=”boxed”]If you have ideas, explore them. Talk with other people and let them simmer. Let the bad ideas slide away. Keep focusing on the good ideas. Get really excited…
Benjamin Kosinski is the founder of Sumpto, an online platform that measures the social influence of college students. Basically, they give free products and exclusive promotions to influential college students…
[quote style=”boxed”]You can’t do it alone. If you are producing a product, you need to prioritize and make sure your product has business value.[/quote] Ben Rubenstein is co-founder and Vice…
[quote style=”boxed”]Brainstorm under the premise that anything is possible and boil it down to actionable items. Then delegate.[/quote] In 2005, John Berkowitz partnered with Nathaniel Stevens and Ben Rubenstein to…
[quote style=”boxed”]I continually read about and establish best practices as well as read biographies of other entrepreneurs and business people to understand their mindset.[/quote] Whether riding his road bike along…
[quote style=”boxed”]As a service business, our brilliant ideas tend to be about how we execute. Seems to me, whether it is culture or ethics or process, intangibles spread best by…
[quote style=”boxed”]This sounds silly coming from a new media guy, but I constantly recommend that young professionals read a newspaper. [/quote] Dave Saunders is President and Chief Idea Officer of Madison+Main,…
Meet David Saunders – President and Chief Idea Officer of Madison+Main
[quote style=”boxed”]The one failure I encountered was that I failed to set expectations early on in the workplace. I feel as though I did not stress to my team the…
[quote]I start my day by doing affirmations and incantations. It’s easy to throw yourself a pity party every day, so I refuse to indulge in this.[/quote] Jasmine Kaloudis has a…
[quote style=”boxed”]Inundate your mind with information. Read everything.[/quote] In an article for TexasEnterprise.org, Brandon Chicotsky wrote about his American generation raised with the Internet as “digital natives.” At age 27,…
[quote style=”boxed”]Ask for help. I think having the title of “entrepreneur” makes us believe we’re all alone and need to do it by ourselves.[/quote] John T. Meyer is the CEO…