social media

Social media changed everything. The founders in this section were there for it. They’ve built agencies, tools, platforms, and strategies that help people and brands navigate a world where everyone has a megaphone and attention is the most valuable currency.

These interviews cover the full social media landscape. Content creation. Community management. Paid social. Analytics. Influencer marketing. The algorithms that decide what you see and the people trying to work with (or around) them. It’s a moving target, and the founders here have been tracking it for years.

What’s refreshing about these conversations is the lack of hype. Social media is full of people promising overnight success. The founders featured here are more interested in what actually works over time. They talk about building real audiences, creating content that matters, and the difference between vanity metrics and the ones that pay the bills.

You’ll find insights on platform strategy, content calendars, social commerce, and the challenge of staying authentic when the algorithm rewards the opposite. Whether you’re managing social media for a brand, building a social media company, or just trying to understand why your posts get twelve likes and your neighbor’s cat gets twelve thousand, there’s something useful here.