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software

Software eats everything. Someone said that once, and the founders in this section are proof. They’re building the applications, tools, and platforms that run businesses, connect people, and occasionally break in production at the worst possible moment.

These interviews cover the full software landscape. Enterprise SaaS. Developer tools. Consumer apps. Infrastructure. The kind of software you use every day without thinking about it, and the kind that solves problems so niche you didn’t know the problem existed. Both are fascinating.

The founders here talk about what it actually takes to build software. Not the glamorous version. The real one. The version with technical debt, feature creep, and the ongoing negotiation between what users want and what’s actually possible to build without the whole thing falling over.

You’ll find insights on product development, engineering culture, pricing strategy, and the art of building something people will pay for. Also the challenge of competing in markets where everyone seems to be building the same thing. Whether you’re a developer, a product person, or someone trying to understand the software industry, these conversations deliver.

Matt Blumberg – Founder of Return Path

[quote style=”boxed”]In the shower. While working out. When I’m asleep! The best ideas for work come to me when I’m not focused on a work task at hand.[/quote] Matt Blumberg…

Meet Matt Blumberg – Founder of Return Path

Veer Gidwaney – Co-founder and CEO of Maxwell Health

[quote style=”boxed”]I focus on turning as many things into habits as possible to optimize the kind of time and attention that needs to go into the really important stuff.[/quote] Veer…

Meet Veer Gidwaney – Co-founder and CEO of Maxwell Health

David Chen – CEO of Strikingly

[quote style=”boxed”]I’d focus more of my time on improving the product and talking to users. It’s easy to get carried away by things like networking, fundraising, and marketing. I realize…

Meet David Chen – CEO of Strikingly

Kent Lawson – Creator of PRIVATE WiFi

[quote style=”boxed”]Communicate, communicate, communicate. You have to set a vision and articulate it repeatedly. [/quote] Kent Lawson is the founder and CEO of Private Communications Corporation and creator of its flagship…

Meet Kent Lawson – Creator of PRIVATE WiFi

Gideon Kimbrell – Owner of Syragon

[quote style=”boxed”]Different strategies should be used for different businesses. As ironic as it sounds, the most important strategy you can have is to have a strategy. [/quote] Gideon Kimbrell is a…

Meet Gideon Kimbrell – Owner of Syragon

Don Weobong – Founder and President of Telania

[quote style=”boxed”]Stubborn perseverance–a dogged determination to produce and execute. I like checking off “to do’s” on a long list.[/quote] Don Weobong is founder and president of Telania, a technology software-as-a-service…

Meet Don Weobong – Founder and President of Telania

Mark Linton – CEO of etfile

[quote style=”boxed”]But top of the list is Good to Great by Jim Collins. It describes how good companies transformed into great companies. I have gotten a lot of ideas from the book…

Meet Mark Linton – CEO of etfile

Reeta Krishna – Founder of Utterlyweb.com

[quote style=”boxed”]By taking quick action. Let an idea linger in your mind for too long, the excitement tapers off and then its hard to bring it to life. At least…

Meet Reeta Krishna – Founder of Utterlyweb.com

Saul Fleischman – Founder of RiteTag

[quote style=”boxed”]I launch them in IdeasWatch, team-build in the Startup Bootstrappers G+ Community, and get people talking. If people want to keep things at texting level, I drop them; I firmly…

Meet Saul Fleischman – Founder of RiteTag

Simon Wieczner – President and CEO of Snowbound Software

[quote style=”boxed”]At the end of the day, if you engineer a product without any knowledge of customer or market need you will end up with a solution that no one…

Meet Simon Wieczner – President and CEO of Snowbound Software

Eddie Lou – CEO and Co-founder of Shiftgig

[quote style=”boxed”]Be passionate about the idea then surround yourself with people that have the same passion for the idea.[/quote] Eddie is the CEO and co founder of Shiftgig. Prior to…

Meet Eddie Lou – CEO and Co-founder of Shiftgig

Mary Juetten – Founder and CEO of Traklight.com

[quote style=”boxed”]I communicate with our whole team all the time. I recommend over-communication and also being as transparent as possible.[/quote] Mary has over twenty-five years of leadership experience in both…

Meet Mary Juetten – Founder and CEO of Traklight.com

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