Alan Percal
If it takes less than 5 minutes, do it now. Alan Percal is a credentialed actuary and WSOP champion. He spent his first three post-collegiate years working at a…
Writing is how ideas become real. The founders in this section know that better than most. They’ve built publishing companies, content platforms, copywriting agencies, and media brands. All rooted in the belief that words still matter. Even now. Maybe especially now.
These interviews cover every corner of the writing world. Journalism. Copywriting. Book publishing. Content strategy. Blogging before it was a business, and blogging after it became one. Technical writing. Creative writing. The kind of writing that sells things and the kind that changes how people think.
What’s interesting about the founders here is the tension they navigate. Writing is a craft. But it’s also a business. And those two things don’t always get along. You’ll find honest conversations about monetizing creativity without killing it. About building teams of writers. About the economics of content in an age where everyone has a blog and AI can generate a thousand words in seconds.
You’ll also find practical insights on building an audience, developing a voice, editing ruthlessly, and the difference between writing that sounds good and writing that actually works. If you write for a living, want to, or just think the world needs better writing, start here.
If it takes less than 5 minutes, do it now. Alan Percal is a credentialed actuary and WSOP champion. He spent his first three post-collegiate years working at a…
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