Dina Eisenberg – Founder of PositivelyWed.com

A former attorney and corporate mediator, Dina has made a career of helping people say what matters to those who matter most- clients, friends and family. Having trained over 1000 people to communicate and problem-solve better, her work has been featured in leading business magazines like Inc and Entrepreneur and she has been invited to lecture at Harvard University and Harvard Law School.

Her company PositivelyWed helps teach wedding professionals communication, conflict management skills so they can speak with grace, power and confidence.

What makes Dina different, and what her clients appreciate most, is her warm, honest support;her innovative ideas and her commitment to helping others live their best lives.

If you can’t tell already, Dina is obsessed with weddings and hasn’t met a wedding that she didn’t like. Well, maybe one.

What are you working on right now?

Wouldn’t you like to be a more powerful yet friendly negotiator?  That’s why I’m developing Negotiate Nicely with Ease, a 3 module course, that teaches theory, tactics and principles in an easy, convenient folks who would rather not negotiate.  You can get paid what you want without being aggressive or offending clients!

Grab the Launch Discount at

3 Trends that excite you?

I’m truly excited about:

  • renewed interest in education in the wedding community
  • more wedding professionals using online marketing and social media to meet brides where they are
  • the rise of ‘right brain’ thinking that encourages compassion, collaboration and kindness as real business tools

How do you bring ideas to life?

The real question is how do you stop yourself from killing a good idea?

I like to protect my new ideas while they’re in the fledgling stage, which is a dangerous time when a disapproving comment is possible of smothering it with doubt.

Great ideas come instantly- in the shower, on a walk, wherever- but the trick is letting them ‘percolate’ in my mind until they form something cogent and cohesive that I can then research and test.

The another key for me is to be driven but not impatient with my good ideas. Keep working on them but not slavishly with the intention of embracing changes and new insights along the way.

Lastly, I have a ton of ideas.  That allows me to ‘fail fast’ with a new idea then move to the next if necessary.

What is one mistake that you’ve made that our readers can learn from?

My most common mistake that you’re probably making right now is not reaching out to others for help.

Often, us entrepreneurial types fall into a mindset that says we have to do everything ourselves.  I’ve learned (several times) that when I ask for help I’m rewarded with more than I asked for- support,advice, friendship.

Asking for help is a great investment in yourself and a gift to someone else who wants to help.

What is one book and one tool that helps you bring ideas to life?

One of my favorite business books is Made to Stick by the Heath brothers.  A great idea is no good if you can’t easily share it and the book offers excellent advice on how to do it in an entertaining manner.

My absolute favorite piece of software is my WordPress site, of course.  So versatile!  So robust.  It’s the only platform I recommend to my coaching clients because of the many useful plugins and the ready source of DIY and consulting help.

What is one idea that you’re willing to give away to our readers?

It’s a simple idea, and one you’ve heard before but maybe haven’t implemented yet.

Ask others what you can do to help them succeed- then do it!

There a quote that says, ‘You can have anything you want if you’re willing to help others get what they want’.  I’ve followed that philosophy and owe my rewarding, 6 figure career and many great friendships to it.

Are you willing to own and steer your business?

Being an entrepreneur can be hard work so I believe you should get something back that truly thrills you. Most corporate escapees still have an employee mindset- so they run their business by conventional terms and miss out on the best rewards.

Your business is a vehicle that can take you to the lifestyle you dream of- if you’re willing to drive, to steer it.

My business is a shiny, silver Tesla (an electric sports car- all the pleasure, none of the guilt!) that is speeding me towards my dream of a country house, world travel and having much more than enough to share.

What’s your business?

What’s your passion?

Gosh, that has to be food and cooking.  Believe me when I say cooking is love on a plate.

Starting out watching Julia Child as a teenager and graduating to other great cooks like Ina Garten, Nigella Larson or Mario Batelli, I love learning about food, how to cook and blend flavors and create a dining experience.

My food dreams include  traveling to various food festivals like Food & Wine or taking fabulous immersion cooking classes in a new region of USA like Sonoma or country like Spain.

Will speak for food!


If my work or my interests resonate with you, I’d love to hear from you. Let’s connect on:

LinkedIn – Search Dina Eisenberg

Facebook fan page
My blog