Dylan Sigley was an average guy who grew up in a small town in Taupo, New Zealand with little in the form of talents. He initially followed the same path everyone else in society does, just scraping by with grades in school before taking out a $60,000 loan to go to college at Victoria University in Wellington, New Zealand. He had no idea what he wanted from life other than some vague idea of ‘success’. After graduating from university with a Master’s degree majoring in management he realized it wasn’t as easy to get a job as common narrative made it out to be.
Luckily, while struggling to land a job with a master’s degree and a high-grade point average Dylan Sigley saw an ad on Facebook that changed everything. At first he thought it was a scam, but after looking at a review that showed it was legitimate, he jumped in with both feet, little did he know, Dylan had discovered the world of online business and knew that this would be the catalyst to discovering that freedom he was really after to escape the grind he knew he was falling into.
Maybe fool hardily, Dylan Sigley dived into his dreams of building a successful online business paying $5,000 to join an online course that promised to teach him how to build a business that funded his freedom. Dylan used the cash from his part time job at a call center telemarketing to fund this business and ran into every challenge, making every possible mistake in the book.
The process wasn’t as easy as it looked but he had the desire to make it happen so he kept hacking away at cracking the code then after he discovered a few strategies and tactics that worked really well he was able to make his first sale 3 months into his journey. Luckily for him, that review was right about it being legit and not a scam, a few months later Dylan Sigley had built a successful 6-Figure business that enabled him to travel the world working a few hours per week while his team and software kept his business running on autopilot.
A few years later, his friends were wondering how he was able to live such a lifestyle, asking for his help, Dylan Sigley enabled them to achieve that same freedom. This side coaching business snowballed very quickly due to high demand into what is now the largest drop servicing course and community in the world “Drop Servicing Blueprint”.
Dylan Sigley now dedicates his time to both his drop servicing businesses which he runs to this day developing strategies and tactics that he reveals to his students in the Drop Servicing Blueprint course. Those who implement his strategies have consistently generated their first sales in just a few weeks which has led to his brand exploding recently in the online business scene. He is now known as the most results getting online business consultant on the market with thousands of students and hundreds of clients internationally.
Where did the idea for your career come from?
I had been running my drop servicing businesses for a few years at the time, and travelling the world meeting different people, gradually I had people asking me how I was able to live this lifestyle, so I’d let them know and they’d ask me to help them do the same. So, this started snowballing over time, until I just had too many people to help and not enough time. At that stage, I saw all of these other successful online businesspeople launching courses on how to do the same and a course is how I got started in online business in the first place. Even though I thought it was a scam in the beginning, but after looking at a review or two, it seemed legit, then it turned out that course was the catalyst for my success but I knew that I could make a much better course that could get people results in the easiest and fastest way possible because at this stage my businesses were driving 6-figures and automated. So I thought if I could make a course with all of the step-by-step strategies and tactics to build this business, sort of like downloading my drop servicing business from my laptop to my students’, they could replicate what I was doing if they implemented the trainings. I basically just wanted to build the best possible product for someone getting started in online business, the dream course I wish I had when getting started, because quite frankly there are so many scams in this space, and that’s how I came up with the Drop Servicing Blueprint course.
What does your typical day look like and how do you make it productive?
I’ll start this off with a caveat because I think being productive depends on what phase you are in. When I was travelling the world enjoying my freedom funded by my drop servicing businesses, productivity for me was optimizing my time around partying and minimizing work so I focused on simply making sure that my business was working and running while I focused on maximizing my leisure time, in those phases you really need a working system and team of people to implement that system for you to continue being productive while minimizing work.
Though, right now times are very different for me because I’m no longer just responsible for my own success but for that of my students of the drop servicing course, that’s a massive point of motivation and passion for me so my day is pretty insane in terms of optimization around, that productivity in order to get my students the best results possible, I need to be at the top of my game. So these days my day looks a lot different to my more freedom focused phases, I’m in an intense work mode at the moment.
My day is built around a set of habits that maximize my energy and focus so I can get more out of the hours I work:
The most important thing for me is sleep so ideally I sleep in a fully blacked out room and wake up without an alarm which isn’t always possible if you have a day job, but what I used to do is use black out curtains in my room or block out the windows and unplug all devices so my room is pitch black, that way your body produces more melatonin for a deeper sleep or you can simply take a melatonin supplement to help you get those deeper levels of rest.
Once I wake up I start my day by drinking a glass of water and reviewing my plan for the day, because if you fail to plan you plan to fail, throughout my drop servicing journey I’ve made it a point to plan and review my tasks on a daily basis to make sure I complete the little tasks that add up to meet objectives, that add up to meet major goals. I have a Google sheet that tracks all of these daily goals which cover both Drop Servicing Blueprint course tasks, personal habits like exercise, and overarching habits like nutrition.
Speaking of nutrition, once I’ve reviewed my plan for the day, I’ll have my first meal. Nutrition is a massive thing to handle when it comes to productivity. First of all, it takes a lot of time to prepare meals, if you’re cooking food all day it can really eat up the limited hours you have. Secondly if you eat the wrong things it can leave you tired and lacking focus, we’ve all had those huge pasta meals that make us pass out on the couch. So, when I’m in intense work modes I have a largely meal replacement based nutrition plan. Right now I’m big into a product called Huel which is essentially a complete food source that you simply blend with water and you can get all of your nutrition from this powder saving time, not losing energy through digestion, and getting all of the nutrients your body needs. That saves me a lot of time and gives me a lot of productivity when it comes to my schedule. Now of course it’s not for everyone and it’s a little crazy, I do still eat normal food and on my days off I love to got to restaurants and indulge but in work mode you need to optimize your nutrition to save time and max output.
The next key to productivity during an intense mode is focus, which as we all know is something we all lack because of social media, so I have an extension on my computer called ‘StayFocusd’ and an app on my phone called ‘AppBlock’ that block all distracting media during the day, they’re free and you can also set the times you want them to be unblocked so you can check all your notifications.
I’ll then usually do deep work periods where I only stop to make my next meal replacement shake or Matcha tea which is super high in L-theanine and a healthy dose of caffeine that puts you in a very calm and focused state during work. I love coffee as well but it’s really not particularly good for your digestive system and I think the whole focus on it being healthy is a bit of a scam. I’ll also prevent any distractions during this period by only focusing on the tasks I have planned for the day which usually revolve around content for the drop servicing course that I need to write, produce, and review or management of my drop servicing businesses.
Once I’m done for the day, I’ll only really engage in activities that build my focus and maximize my productivity. Eating junk food, playing video games, watching Netflix really isn’t good for your will power and can have a negative impact on your ability to focus in the next working day. Those things are cool if you are in leisure mode, but if you’re in work mode you need to avoid them. During work mode you can take breaks from work but only engage in habits scientifically proven to build your focus and energy. These are things like reading, meditation, and journaling which really build up your ability to think and focus. Then you have the more physical health focused habits like stretching, exercise, and cold showers that keep you physically healthy carrying over into your mental fitness when it comes to long work periods.
I don’t think you need to do all of these things to be productive but I’m a little crazy and really try to get to 100% of my potential productivity during the work focused periods of my life then when I’m in a leisure period I try and get to 100% of my potential leisure!
How do you bring ideas to life?
Everyone has ideas at some point in their lifetimes. The challenge really comes in whether you can turn them into reality. So first of all you need to determine what’s really possible, has anyone else already done it before you, or do you see a specific path from idea to reality. Once I see that an Idea could work, if I don’t already have the knowledge of how to make it happen, I go out there and acquire that knowledge. So, when I had the idea for building an online business, I first verified it was possible, I looked at every possible review to make sure it wasn’t some kind of scam. Once I had reviewed it all and knew the course was legitimate, I purchased it. Now that I have the information, I create a realistic plan of implementation, because you need to manage the time, money, and energy you have then deploy it in the right way to get the most out of what you put in. So when it comes to for example a new drop servicing business I will plan all of the costs and time involved then deploy some of my own time and money with the time of my team in order to bring that idea to life. Then I’ll implement that plan and overcome any challenges until my idea becomes reality.
So to summarize:
Make sure it’s possible
Acquire the knowledge to make it happen
Make a plan to implement that knowledge
Take action on that plan and persist through challenges to make it happen.
What’s one trend that excites you?
Right now, it’s easier than ever to start an online business! For me, when I started it was so much more difficult, we had to figure out a lot of it was we went through the process. Today anyone, anywhere in the world has the opportunity to pick up a laptop and start making money online whether they start out with an online job, freelancing or starting a drop servicing business. There are so many courses out there both free and paid so it’s opened up the internet economy to anyone, anywhere which is such a huge opportunity to take people from maybe a financially poor background to living the life of their dreams. The internet economy is the new land of opportunity and as time goes on it’s becoming bigger, better, and easier which is awesome to see from a global perspective. I’ve seen single handedly the impact it’s had on people who maybe feel they don’t have as much opportunity as others because it levels the playing field for us all.
What is one habit of yours that makes you more productive as an entrepreneur?
If you could have one habit that trumps all others it would be the ability to work on something for exceptionally long periods of time and love doing it. You need that passion and drive to stay focused on your work because you’re so excited about what you’re doing and building. If you can’t focus on work and get things done, you’re going to have an awfully hard time achieving any results. So, what I would say is to focus on cultivating that love of the work itself because that’s what you’re going to be doing 80% of the time. The habit of actually working is only possible if you have an intense hunger for success, if you don’t have that it’s going to be an exceedingly difficult journey. You can improve this ability to focus though, in the Drop Servicing Blueprint course I talk a lot about the habits that support that ability to focus such as exercise, meditation, healthy diet, sleep, reading, and all of the other things I mentioned early. While working on improving your ability to focus for long period with those habits you want to remove the habits that take away from your focus such as tv, junk food, video games, and partying.
What advice would you give your younger self?
I’d tell young Dylan Sigley to “do more”. What I see time and time again from myself in my early days and a lot of the students in the Drop Servicing Blueprint course is the assumption that we have a lot of time. We constantly put off acting on our dreams and doing what we want to do because of procrastination. We procrastinate because we are worried that what we do isn’t going to be perfect or that we’re going to fail. That’s a massive lie, the more action you take, the more mistakes you make, the more lessons you have to learn, which gives you the knowledge you need to achieve your dreams. So, I’d say to anyone starting out on their journey do more than you’re doing now, you can handle it, every day, do a little more.
Tell us something that’s true that almost nobody agrees with you on.
Anyone can achieve what another person has achieved. Usually when I say this people say, “well hey, not everyone can be an NBA player”. Now, that might be true, if you’re a 42-year-old, overweight man with a bad back you’re unlikely to get there. But the belief that you can get there is going to enable you to take actions that you otherwise might not take, and that’s going to mean you improve your life by at least attempting to get there. It’s the whole shoot for the stars and you’ll reach the moon saying, having the right optimistic beliefs leads to a lot more results than pessimistic beliefs that give you nothing but negativity.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Consume content that helps you achieve what you’re after. Most people are stuck in scrolling their Instagram feed or watching Netflix, building no value in their lives and wasting time not achieving the dreams they know they have. If you spend your time investing in yourself and becoming a sponge for content that gives you the knowledge you need to achieve your dreams it puts you in the right mindset and gives you the right practical tools to be able to go out there and act on that knowledge. It doesn’t matter what level you’re at, you should be constantly investing in your skills and building your knowledge by consuming content whether if be from a good book, a seminar or a course.
What is one strategy that has helped you grow your business?
Making more offers. I have to say, the number 1 problem I see in new entrepreneurs is the focus on things that don’t bring them results such as creating the perfect logo or finding the best freelancer to work with in drop servicing. The one thing that brings 90% of the results in drop servicing or any business is making offers, so if you focus on making offers as your #1 strategy to success, you’ll get results faster than everyone else out there. Now in terms of making more offers there are tons of options for marketing channels to deploy, in the Drop Servicing Blueprint course we get into a lot of them such as cold email, cold calling, social media outreach, freelancer networks, Facebook ads, LinkedIn ads, Google ads, SEO etc.
Let’s take cold email for example, let’s assume you have a drop servicing business selling Facebook ads and you’re targeting real estate agents. So first you create a list of real estate agents by looking through a directory like https://www.realestateagent.com/ and grabbing their email address from their website. Once you’ve created a list of real estate agents you can upload them to something like Woodpecker.co where you hook up your Gmail address and send emails to this list of agents with an offer to run Facebook ads for them with some kind of hook like a 50% discount on your services. Next you launch that campaign and you’ll start getting replies to your offer, all you need to do now is get them on a call with you or a salesperson to close the deal then find a Facebook ads freelancer on Upwork.com for example to deliver the service. So cold email can be a very powerful strategy to grow your business.
What is one failure you had as an entrepreneur, and how did you overcome it?
When I first started my business while taking a course, I was working in a call center telemarketing part time. The biggest mistake or failure you could say was quitting that job 3 months in when my business was making good money but just finding its feet. When starting your business, you should stay in your day job for as long as you can. Make sure you carefully review your progress and how much you’re making. You should be hiring to automate everything in your business so you don’t need to work much on it, since you have a day job. At the least keep your day job until you’re hitting consistent $10,000 months. If you want to live the freedom lifestyle then it’s cool to quit faster but if you want a long term business you should fund it externally as long as possible. Otherwise you’ll be spending all your profit on living instead of growing your business. If only I could go back to 2016 knowing what I know now, I’d be able to get a lot more results a lot faster.
I thought that by quitting my job I’d be able to spend more time on my business and because of that I’d make more money. That’s completely wrong because I could have automated those tasks, automating my business one piece at a time, whilst having extra cash to scale marketing faster. Think of it like this. You quit you job, cool, now you can work in the business 16 hours a day, great, now it’s FULLY automated, you do nothing. So now you have all the time in the world and you are just focused on marketing and sales, which takes a lot more money than time, so if you had a job you’d have more money to put into this automatic money machine you’ve created. Rather than spending your profit on partying and travel to look at waterfalls, which are sick too. So, what I would recommend instead is, once everything is automated, it’s not about having more time to work on your business, it’s about having more money to invest in scaling marketing sustainably. If you quit, let’s say you have $1000 a week profit, you spend $800 of that on whatever, now you have $200 to invest in marketing. Whereas, if you don’t quit you have that $1000 profit plus $1000 from your job, so after your expenses, $1200 to invest in marketing. Growing a business isn’t just about time, money makes it grow a lot more a lot faster. I overcame that mistake though, simply by investing more time and taking more time than I would of to grow my business than if I kept my day job while building and scaling.
What is one business idea that you’re willing to give away to our readers?
YouTube Ads for Ecommerce companies. Right now there is not much competition in terms of YouTube Advertising agencies but there is a lot of demand among Ecommerce companies to sell their products on YouTube ads which are much cheaper than Facebook ads or Google ads so it’s a major opportunity in drop servicing right now. Another one would be a call center for business coaches, there aren’t many call centers out there and business coaches or mentors, whatever you want to call them, need sales people to sell their courses and services so it’s another major opportunity that not many people are taking advantage of.
What is the best $100 you recently spent? What and why?
I ordered another shipment of Matcha! Best if you buy in bulk and the best tool for focus while in work mode. Moya Matcha is my brand of choice.
What is one piece of software or a web service that helps you be productive?
StayFocusd for my laptop and AppBlock for my desktop helps me block all distracting apps and websites. Google sheets helps me track and review my drop servicing progress.
What is the one book that you recommend our community should read and why?
Total Recall by Arnold Schwarzenegger is a super inspiring read and a must read for any entrepreneur starting with nothing who’s looking to achieve something great. It details his story of being a normal kid in Austria to Bodybuilding champion, movie start, and governor of California. A very inspiring read that will get you wanting to put in the work and act.
What is your favorite quote?
“There are no shortcuts—everything is reps, reps, reps.”
― Arnold Schwarzenegger, Total Recall: My Unbelievably True Life Story
• To make your goals reality, review the possibilities, acquire the information, and take action.
• To stay focused in acting on your goals review, track, and manage your daily habits to maximize focus and minimize distraction.
• Success in business comes down to deploying time, money, and energy into organizing the right resources in a way that creates value.
• The #1 activity in a drop servicing business is getting sales, and getting sales simply comes down to making offers, the more offers you make, the more sales you get.
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.