Ifrah Hassan is a Lifestyle Advisor with Opulence Global, a Canadian based company operating in over 200 countries and territories that specializes in optimum health, beauty, fashion and personal care items. .
Ifrah is from Somalia, but she grew up in Ottawa, Canada. Her family left Somalia when she was a child because of the civil war and temporarily moved to Kenya for two years. At that point they were able to relocate to Canada.
Ifrah has a Bachelor’s degree in Economics with a minor in Business. She always had the desire to be involved in business, but shortly after finishing university she got a decent job with the government of Canada and also stayed busy mentoring youth transitioning from high school to university and then to the workforce. She also started working with Somali women and girls to uplift, motivate, inspire and amplify their voices. She has always believed in giving back to the community. Through her community involvement for the past 10 years, she decided if she wanted to make real change, she needed to generate wealth. The question then became, how could she do that?
Ifran started her own business through Opulence Global. She was intrigued by the company since it is global and even includes markets such as Kenya and Rwanda. Today she is a Lifestyle Director III with Opulence Global. She leads a team of close to 1000 other partners in over 25 countries. Two months ago, she left her government job because her business success with Opulence Global, and she just joined the Opulence Global 25K Club in the company based on her monthly income.
Where did the idea for your career come from?
It was all about trying to make a difference in the world and I thought Opulence Global was the best vehicle to do that.
What does your typical day look like and how do you make it productive?
I wake up at 9 am and the first hour is for myself. I eat breakfast and do a bit of stretching. I work on being mentally focused. I look at what is on my agenda and review it. From 10 am to 1 pm, I am answering messages, emails, and phone calls. I provide one on one support for all my global partners with whom I work. We have a specific room where we address all of their questions. In the afternoon she conducts online business tours or presentations of the products, benefits, and the business plan to prospective partners. In the evening, I take a break but then I am back to providing support for my team from 8 pm until midnight.
How do you bring ideas to life?
I am one of those people, when something needs to be done, I have to get it done. I don’t believe in just talking about things. I believe in doing it.
What’s one trend that excites you?
The trend that excites me is definitely the industry that I am in, e-commerce and network marketing. In my team right now, we have anywhere from five to 10 new partners joining us every single day because it is giving them a new opportunity. It is exciting when I see people recognizing that they can take matters into their own hands and improve things for themselves.
What is one habit of yours that makes you more productive as an entrepreneur?
My best habit is consistency. During my first two years in the business I was still working full time for the government, but I still put in two to three hours of work in my business from Monday to Friday and then eight more hours on Saturday and Sunday. That was about 30 hours a week in addition to my full time job. I wanted to make that happen each week no matter what.
What advice would you give your younger self?
I would tell my younger self to take every opportunity that comes your way and run with it. Don’t think twice. I find most people don’t end up reaching their full potential, not because of a lack of opportunity, but because they never acted. Opportunities come and go. You have to recognize it as an opportunity and run with it.
Tell us something that’s true that almost nobody agrees with you on.
I honestly believe that network marketing is by far the absolute best avenue for the average person like myself, who does not have a lot of capital, to hit a financial homerun. All you need is to be coachable. I knew nothing coming into this industry, but I was ready to learn.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I recommend you train and learn consistently. I believe in being a master of my business. I have to be the person who knows the absolute most about my business, the industry, my company, and my tools. You want to be the encyclopedia of your business.
What is one strategy that has helped you grow your business?
One activity I would do every single day while I was still working at my job, often during my lunch hour, was showing my business to one person every single day. It didn’t matter if they bought my product. It didn’t matter if they decided to partner with me. It was just getting it done. Because of that consistency and discipline, I now present to over 100 people four times a week.
What is one failure you had as an entrepreneur, and how did you overcome it?
Rejection is hard. At first it hurts. It is not a good feeling, especially when it comes from people you thought would be the first people to support you. A lot of times they are the first to reject you and try to keep you down. Then I realized the law of averages applied and that it is a numbers game. If you do something often enough, a ratio will begin to appear. Once I realized if I talked to enough people that I would be successful, then it didn’t matter anymore who said yes and who said no.
What is one business idea that you’re willing to give away to our readers?
As a kid, I always wanted to open a modern café where people can come and socialize. I would like it to have an upstairs and a downstairs, perhaps a party room, and places to get together. Now with Opulence Global, I am that much closer to make that dream a reality.
What is the best $100 you recently spent? What and why?
I donated recently to a friend of mine who has a restaurant. Because of COVID-19 her restaurant has been shut down for five months now. She owes five months of rent and fortunately her landlord is allowing her to stay on, but that made me realize that during those five months of struggling, in that same amount of time I doubled my income and also got rid of my job. It is a reminder to me than having an online business is a good way to go.
What is one piece of software or a web service that helps you be productive?
I am using Zoom all day, every day, morning and night. That is all I am doing.
What is the one book that you recommend our community should read and why?
Think and Grow Rich by Napoleon Hill is a book I recommend. I remember when I read it, it just brought everything into perspective for me. You hear a lot about mindset, but what that book allowed me to do was for the first synchronize, not just my mindset, but my heart and my soul all into one.
What is your favorite quote?
“The seduction of safety is always more dangerous than the illusion of uncertainty.” Robin Sharma.
• I am an authentic, raw, and vulnerable person.
• I would not be where I am at today if I did not find the right opportunity, recognize it, and run with it.
• Anybody can accomplish what I have, and even more, if they follow their heart, are consistent, and they go for it.
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.