Jordan Sudberg

CEO of Spine & Sports Rehabilitation

A highly trained physiatrist with extensive medical research experience, Jordan Sudberg graduated from Yeshiva University with a bachelor of science in psychology in 1995, following which he began working as a cardiac rehab and exercise physiologist at Cardio-Fitness Corporation. He also worked as a surgical research assistant at Harvard Medical School before enrolling at St. George’s University in pursuit of a doctor of medicine. Dr. Jordan Sudberg earned his MD in 2004 and completed an internal medicine internship at Staten Island University Hospital and physical medicine and rehabilitation residency at North Shore Long Island Jewish Hospital.

Dr. Sudberg has worked in research capacities at Harvard Medical School’s Massachusetts General Hospital and Columbia University. At Columbia, Dr. Jordan Sudberg worked in the Department of Cardiology’s Exercise Physiology Lab, studying the impacts of cardiovascular exercise on the heart. After completing his residency, Dr. Sudberg established a physical medicine and rehabilitation practice at Herald Square in New York City. He led the practice for five years and spent two of those years concurrently working at United Wellness Medical PC.

Since 2018, Dr. Jordan Sudberg has served as CEO and medical director of Spine & Sports Rehabilitation. Focusing on regenerative medicine, elite fitness, and peak performance, he takes a patient-centered approach in helping individuals address pain and mobility issues. He is experienced in physical and mobility therapy movements and certified in ultrasound-guided injections, nerve conduction velocity (NCV) tests, and electromyography (EMG). He has completed multiple continuing education courses so that he can provide patients with the most up-to-date diagnostic testing and treatment for pain and musculoskeletal disorders.

Complementing his experience, Dr. Jordan Sudberg holds membership with several professional organizations, including the Association of Academic Physiatrists, American Board of Physical Medicine and Rehabilitation, American Fitness and Aerobics Association, and the American Council on Exercise. He is also a USTA tennis instructor and certified personal fitness trainer.

Where did the idea for your career come from?

I wanted to start a practice where I could provide patient-focused treatment and help people benefit from regenerative medicine techniques. In addition, as a certified personal trainer, U.S. Tennis Association (USTA) tennis instructor, and former competition skier, I have a unique understanding of the importance of physical medicine and rehabilitation when it comes to elite fitness. I draw on this perspective, as well as my medical training and experience, to help my patients achieve peak performance.

As for the name of my practice, I came up with the name based on what I thought I would be treating. I wanted something straightforward so patients would immediately understand the type of care I provide.

What does your typical day look like and how do you make it productive?

On a typical day, I’m seeing 16-22 patients with acute or chronic sports injuries or accidents, as well as rehabilitation needs. To ensure every appointment with a patient is productive, I focus on listening to them and providing the most effective treatments for their condition, always with compassion and respect.

How do you bring ideas to life?

I work with a team of professionals, and it is surprising how often collaboration and dialogue can generate new ideas. I also get new ideas simply through the process of listening to my patients and their feedback about what they want and need the most.

What’s one trend that excites you?

Regenerative medicine is exciting because it’s a way to give people back their quality of life—it focuses on restoring body function lost due to injuries, accidents, disease, or aging. It’s an innovative, relatively new field of medicine focused on harnessing the body’s incredible ability to heal itself, rather than simply treating individual symptoms.

What is one habit of yours that makes you more productive as an entrepreneur?

Making a to-do list the night before. This allows me to reflect on the previous day and assess what I’ve accomplished, then prioritize the most important tasks that need to get done the following day. It’s an easy way to organize your thoughts and prime yourself for success.

What advice would you give your younger self?

I’d advise myself not to focus on the past, but to focus on the future.

Tell us something that’s true that almost nobody agrees with you on.

Acupuncture can be a very effective treatment for pain management. I wouldn’t say that “nobody” agrees with me on this, but plenty of people still have misconceptions about its usefulness or look down on it.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Persevere over obstacles. Whatever your business is, it takes grit and determination to succeed.

What is one strategy that has helped you grow your business?

I always aim to treat patients like family. Through word of mouth, they have grown my practice. Providing excellent service is ultimately one of the most effective forms of advertising.

What is one failure you had as an entrepreneur, and how did you overcome it?

At one point in my career, I trusted the advice of the wrong people and advisers. I now triple check any important information I receive to ensure it is accurate and applicable. It pays to be discerning about who you trust.

What is one business idea that you’re willing to give away to our readers?

Any business that can provide really intuitive, powerful practice management software would be successful, in my opinion.

What is the best $100 you recently spent? What and why?

I enjoy self-help books and I get a lot out of them, so that’s always money well spent.

What is one piece of software or a web service that helps you be productive?

My practice has an active presence on Facebook, Instagram, and Twitter. I think that’s incredibly helpful when it comes to reaching out to current or prospective patients, sharing news and useful health information, and providing a way for patients to connect with me. If you’re running a business in the medical or health and wellness fields, you have to have an online presence on these channels.

What is the one book that you recommend our community should read and why?

Atomic Habits: An Easy and Proven Way to Build Good Habits & Break Bad Ones, by James Clear. This was published a few years ago and has sold over a million copies; it’s not hard to understand why. If you want to change your life, you have to change your habits, especially those that are holding you back. This book provides relatively easy, evidence-based tips to help you change your mindset and achieve your goals.

What is your favorite quote?

“You only fail when you quit.”

Key Learnings:

  • Be discerning about who you trust and who you listen to. Always triple check or get a second opinion on any advice you receive.
  • Treat your patients (or customers) like family, and their word of mouth will be the most effective form of advertising you could hope for.
  • Persevere despite the obstacles you encounter.