Laura Cenci

Look in the mirror. That’s your competition. At the end of the day, it’s me vs me.

Laura Cenci has always been a physically active person. She began participating in soccer and track and field at a young age and continued all the way through college. By the age of 14, Laura Cenci was already into hitting the gym, lifting weights, and even starting her own meal plans. She went on to work as a fitness model and then moved on to personal training.

Laura Cenci is a published fitness and swimsuit model in some of the top health magazines. She is the 2019 “Face Yourself” Challenge Winner at Barry’s Bootcamp. Currently, Laura Cenci is a personal trainer for a number of clients, many of them professional athletes, and is in the beginning stages of opening her own gym. She also owns an equestrian business.
Laura Cenci is a proud mother of three daughters, all of whom are into fitness and meal planning as well, and one grandson.

Where did the idea of becoming a Personal Trainer come from?

I’ve always been a physically active person. At 14 I was already going to the gym. I was weightlifting, training, and I was even starting my own meal planning. I’m a firm believer in making health and fitness a top priority for yourself because having bad health will affect every other aspect of your life. At that young age, I already knew I wanted a career as a fitness model and I became one. Afterward, transitioning to fitness trainer was the next logical step for me.

What does your typical day look like and how do you make it productive?

I get up every morning by 6 a.m. and the first thing I do is set out my kids’ lunches and take our dog out. Then around 7:30 a.m. I drive over an hour to the gym that I work out at. I’ll do my own workout for about an hour or so and then I continue on with clients throughout the day from 11 a.m. to 9 p.m. If I have a break between clients, I’ll put in a second or third work out. They consist of a variety of cardio classes, weight training, and HIIT circuits. I also incorporate yoga as well since it is very important not to lose mobility and body control.

How do you bring ideas to life?

Once I come up with an idea, I immediately begin to execute it. I don’t concern myself with any roadblocks and possibilities of what could go wrong. Instead, I focus on what I want the outcome to be. I then begin to incorporate it into my daily schedule and planning.

What’s one trend that excites you?

I’m not a follower of trends. I prefer to create my own.

What is one habit of yours that makes you more productive as an entrepreneur?

I would say it’s my self-discipline. I am very self-disciplined in life, health, and fitness.

What advice would you give your younger self?

I would tell a younger Laura Cenci to always follow your dreams and to not let anyone dull your sparkle. I’d also tell her to never give up. You already know what you want, so go for it. Our fitness journey has had its ups and downs, but we get there and we love what we do.

Tell us something that’s true that almost nobody agrees with you on.

I don’t believe that a life-long relationship or marriage when starting a family are necessary to live a fulfilled and meaningful life. As a single mom of three, my life has been full of meaning and I feel just as fulfilled as anyone else.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I believe in giving incentives to clients. I give a lot of incentives to my clients and I think other business owners should, too. They help to encourage and motivate your clients and customers.

What is one strategy that has helped you grow your business?

Offering my clients incentives. I really find this strategy works because when I offer more sessions for less money, I get a lot more clients committed to their training. I will offer them what I call packages that they can buy with multiple sessions instead of individual workouts. It also helps to develop a more consistent routine for them.

What is one failure you had as an entrepreneur, and how did you overcome it?

On top of being a fitness trainer, I also run an equestrian business. The only real failure I’ve had as an entrepreneur was with that business during a time where I purchased too many horses. I normally only buy three at a time and I bought six horses, which are all grown pre-jumper horses. Very high level. But we ended up losing money instead of making it due to the maintenance required for taking care of so many horses.

What is one business idea that you’re willing to give away to our readers?

I’m not sure about anything specific, but if you’re someone who can create an app or has an idea for a new app, I think you can go far with that. Everyone uses apps.

What is the best $100 you recently spent? What and why?

The best $100 I’ve spent recently has been on my meal preparation. Meal prep is very important for a healthy lifestyle.

What is one piece of software or a web service that helps you be productive?

MyFitnessPal. It’s a fantastic app for tracking your food, calories, workouts, etc. It can tell you based on what your daily nutrition and workout routines how long it will take you to reach your goal. And by entering everything in, tracking what you eat, it can be really eye-opening and help you to stay on track. It helped me to not break my fast when I was away on vacation and I lost the weight I wanted. I think the app is phenomenal. I swear by it.

What is the one book that you recommend our community should read and why?

The Acid-Alkaline Lifestyle by Larry Trivieri, Jr. and Neil Raff, MD. It uses Ph to balance your body and your life through diet, exercise, stress reduction, and the right supplementation.

What is your favorite quote?

“Look in the mirror. That’s your competition. At the end of the day, it’s me vs me.” – Laura Cenci.

Key Learnings:

● Living a health and fitness lifestyle takes a lot of self-discipline, but the end result is well worth it.
● Nutrition is just as important as your workout routine. Meal planning helps significantly.
● Fitness Apps are great for motivation and keeping you on track.