Sardor Umrdinov

Founder of Home Alliance

With only $800 to his name, Sardor Umrdinov took a leap of faith. He came to the United States from Uzbekistan in 2003, looking to build his family a brighter future. His path to success was difficult but over the years, Sardor has created a name for Home Alliance by providing professional home appliance repairs while saving families money, time, and stress.

Where did the idea for Home Alliance come from?

When I moved to the United States back in 2003, I started working in the field doing any job I could find. From waiter to painter, I did it all. Eventually, I started doing business repairing commercial laundry machines. This is how I opened the appliance repair industry for myself. In a few years, I discovered that there was an untapped market opportunity in residential repair services. Customers were frustrated by the lack of quality of services provided by local handymen. Home Alliance started with a simple idea to provide a same-day service on demand with whatever is broken in your home. We started with appliance repair and over time opened HVAC, air duct cleaning, electrical and plumbing departments.

What does your typical day look like and how do you make it productive?

I plan it according to the saying “in the morning you receive energy, in the evening, you give or lose energy”. When you just wake up and full of energy, you should focus on high-energy and energy-consuming responsibilities. In the evening, when you are tired, it is better to focus on problematic tasks, you will no longer invest your positive fresh energy and become less productive.

How do you bring ideas to life?

Ask anyone who knows me, and they would say that I have a million ideas on a daily basis. But ideas without execution are nothing. Lucky enough, I am surrounded by professionals who can help me bring the best ideas to life.

What’s one trend that excites you?

I think a lot about how automation will eliminate a lot of jobs in the near future, and what excites me is that such jobs as installers, repairmen, plumbers and electricians will never go away. Our industry is founded on professional, smart and handy specialists who will not be swapped by machines. Apart from the traditional technical skill sets, today’s technicians need more soft skills as customer expectations and service value propositions evolve.

What is one habit of yours that makes you more productive as an entrepreneur?

Definitely, time management. All of my life is planned in my calendar that I follow blindly all week long.

What advice would you give your younger self?

Never quit, whatever happens. Determination is the key to success.

Tell us something that’s true that almost nobody agrees with you on.

I don’t believe in choosing a place to work temporarily. I believe in choosing work for life, all in or out. This is what I expect from myself and my direct reports. Needless to say, a lot of time people can disagree with this.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

The essence of entrepreneurship is a problem solving process. It is never ending. First, I see a problem happening and it excites me. Right away I see an opportunity. Second, I take responsibility which gives me a sense of caring. Next, I approach problems with care. Finally, solve it. Solve it, scale it, repeat.

What is one strategy that has helped you grow your business?

For internal growth, you need to sell to a customer three times – your product, upsell of this product, and additional services. This strategy leads to exponential growth. For external growth, I care about regional and product expansion. Open new areas and add new products and services. Another strategy I like is conversion optimization throughout the sales funnel. A little finetuning of each stage of the funnel will lead to explosive growth in revenue.

What is one failure you had as an entrepreneur, and how did you overcome it?

Where to start? Too many. But for me, failures have always been a learning opportunity. I think it’s totally okay to make mistakes as long as we admit them and learn. One of the things I struggle with is heightened emotions. Whenever I get into an emotional state I try to leave the situation right away, let it go, step back and analyze what was the trigger. Later, I will come back with a fresh view.

What is one business idea that you’re willing to give away to our readers?

Solar panels cleaning. Solar business is booming, and additional maintenance for panels is needed.

What is the best $100 you recently spent? What and why?

Recently, for $55 I bought this course

What is one piece of software or a web service that helps you be productive?

I am obsessed with Google Calendar. Our whole company uses it not only to schedule meetings, but also for reporting needs, for tracking time spent on various tasks. I even post everyday quotes from my favorite books in the calendar as a daily inspiration for people to start their day.

What is the one book that you recommend our community should read and why?

Art of War by Sun Tzu. It is a never-aging wisdom from the 5th century BC. I open it whenever I think of business strategy.

What is your favorite quote?

“Victory comes from finding opportunities in problems”. Sun Tzu

Key Learnings:

  • Home Services professionals will never be swapped by AI
  • Victory comes from finding opportunities in problems
  • Determination is the key to success