Implement as fast as possible.
Terrance Bradford was born and raised in Tampa, Florida. He is the owner of Pro-fit Development Inc, a real estate company that he started 15 years ago. He started this company as an extension of his forays in real estate investments that started in 2001. In the course of his career, Terrance has received multiple certifications. For instance, he is a State of Florida Certified General Contractor, and a State of Florida Certified Roofing Contractor. He is also a State of Florida Certified MBE Business.
Terrance’s success in business is not just based on passion, but also a strong academic background in business management. He holds a Bachelor’s Degree in Business & Professional Management from Nova Southeastern University. He completed this course in 2003, and two years later, he obtained his State of Florida General & Roofing Contractor’s license. Prior to taking a business degree, Terrance had done an engineering course. In the year 2000, he graduated with an associate’s degree in Electronic Engineering from ITT technical Institute.
Besides running a successful business, Terrance is also a dedicated family man. He loves spending time with his wife of 11 years, and their daughter Ella Grace Bradford. He regularly takes his family out for fine dining, and different sports events including horse-back riding.
Where did the idea for Pro-fit Development Inc. come from?
The idea for Pro-fit came after I made my first real estate investment in 2001. In the course of my investments, I noticed that there was a gap in customer service, in the real estate market. That’s when I launched Pro-fit with the goal of offering real estate services that went beyond the transaction. At my company, customer satisfaction is a top priority.
What does your typical day look like and how do you make it productive?
My typical day at the office starts at 8 a.m. I first meet with my staff and go through all projects for the day, and also review any issues from the previous day. Once this is done, I meet with clients for the better part of the day. My company is heavily focused on the customer experience, and I always make sure that I am in touch with their needs.
How do you bring ideas to life?
I am a very action-based person and any time I see an idea, I implement it as fast as possible. Some work, and others fail, but I always take everything as a learning experience.
What’s one trend that excites you?
I am very excited with current construction trends. For instance, I see augmented reality disrupting 3D modeling in the construction process, and it’s exciting.
What is one habit of yours that makes you more productive as an entrepreneur?
Consistency. I have standards and I always strive to maintain them. Whenever I see clients happy due to my consistent quality of work, it motivates me to put even more effort and give my best.
What advice would you give your younger self?
Listen to your mentors. I made several mistakes when young, and I know I could have avoided them, if only I had listened to my mentors. If I could go back in time, this is the one thing I could change.
Tell us something that’s true that almost nobody agrees with you on.
Asset tokenization will revolutionize the real estate market. I have taken part in several real estate ICOs and I know this will be huge.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I have a very consistent daily schedule. It helps create an element of predictability in what clients can expect. I have seen it work in my business, and I would recommend other entrepreneurs to try it too.
What is one strategy that has helped you grow your business?
A relationship based strategy. Ever since I started this business, I have focused on establishing strong relationships with my clients. It has helped, by giving me a quick feedback loop for all my work. Anytime there are issues, my customers communicate openly, and I am able to rectify them as per client needs. I have seen my client list grow significantly thanks to this strategy.
What is one failure you had as an entrepreneur, and how did you overcome it?
I ventured into a business that I had neither passion nor experience, and it failed terribly. To overcome it, I dusted myself, and moved on to the next venture. I learnt to only put money in ventures that I am passionate about, and to always take time to learn.
What is one business idea that you’re willing to give away to our readers?
There is a growing space for the use of augmented reality in the real estate industry. I would advise someone with I.T skills to try it out.
What is the best $100 you recently spent? What and why?
I bought some clothes for a homeless family. The happiness it gave them melted my heart.
What is one piece of software or a web service that helps you be productive?
I use WhatsApp a lot. It helps me keep in constant communication with both customers and employees.
What is the one book that you recommend our community should read and why?
I would recommend that the community reads, the magic of thinking big by David J. Schwartz. This book is an eye opener on the importance of having quality thoughts.
What is your favorite quote?
My favorite quote is, “the secret of success lies not in doing your own work but recognizing the best person to do it,” by Andrew Carnegie. It is a quote that taught me the importance of delegating duties, and freeing up time.
• Relationship building