Volodymyr and Ksenia Bloom

Founders of Dezea Studio

Practice mindfulness, energy cultivation, and never stop learning.

Volodymyr Bloom and Ksenia Bloom are the Founders of Dezea Studio. Ksenia leads the creative team, while Volodymyr is responsible for the design and development side at Dezea.

Dezea is a data-driven, remote-first creative digital studio with an ambition for simple, UX-enhanced digital products and meaningful brands. Dezea serves clients of any scale around the globe. From growing startups to well-known Fortune 500 companies, from small businesses to multinational corporations, from conservatives to open minded pioneers.

The creative duo is dedicated to solve the most challenging global problems by creating persistent new age digital products by means of an iconic user experience.

Where did the idea for Dezea Studio come from?

We used to work as freelancers and full-time designers for startups, companies, marketing agencies, industrial design studios, etc. Since 2014, we’ve decided to work remotely, this way helping the planet and save lots of time in commute. But, that wasn’t enough, we were still freelancing and doing things separately work-wise, while living our life together as a married couple.

So, one day we sat down together, and agreed, that we want to create high-quality products and meaningful brands that will change the world for better, back to back. At core, what we do is “design ideas”, from here came the name of our remote-first digital creative studio Dezea, and our motto simply became DESIGNING IDEAS (SM).

What does your typical day look like and how do you make it productive?

To be honest, we approach our day in an organized way, leaving enough space for chaos in order to cultivate the creative energy flow. In terms of productiveness, we have different approaches how to manage work tasks, it all depends on what needs to be done and what’s the time frame. But, what’s always present is transparent communication and mutual help to get through the challenges.

How do you bring ideas to life?

We cultivate ideas in our minds first, this allows us to envision things without even spending a lot of resources and time. Once you plant the seed (or idea), it just grows in our minds, it’s like machine learning and automation combined. Then what we do is follow the mental development process, take each idea in our heads and translate it into the physical world by writing business and digital strategies, sketching, designing, developing, overcoming challenges, and so on. Of course, adjustments are done on the way, and more adjustments, but we think that one of the most important things in the process is to build a strong foundation, and this is done by growing strong idea roots.

What’s one trend that excites you?

It’s exciting to see how technology reflects us more and more in every aspect as human beings and the way our physical body is built. If we take a closer look at anything created by people, we can see that most of these things are a conceptual reflection of a specific mechanism within us or an instrument to facilitate our existence. Our main inspiration comes from within, and what we are eager to see is how technology will blend completely with bio-mechanics and become something very different from what it is today.

What is one habit of yours that makes you more productive as an entrepreneur?

Practicing mindfulness and energy cultivation.

What advice would you give your younger self?

Spend time alone, create things you believe are right, and learn as much as you can.

Tell us something that’s true that almost nobody agrees with you on.

There is a hidden energy that flows within us all and connects us all together, without it we wouldn’t be able to create a collaborative world as we know it today. However, the issue is that there’s still a lot of people who don’t think the same way, and other people who believe that individual physical differences between us, human beings, are important enough to allow them to judge others and feel superior. But, the truth is that we are all equal, equally gifted for life in a unique way for each one of us.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Read a lot of books or any other thing that helps you become better at work and the way you live, and most importantly, never stop learning. Because every aspect of life is important in order to be successful.

What is one strategy that has helped you grow your business?

Constantly deliver better work for our customers. We always get a feeling for the kind of results our customers are looking for, and we try to exceed their expectations every time. We feel good about it, and this makes them happy.

What is one failure you had as an entrepreneur, and how did you overcome it?

One of the failures we had as a company is linked to one of our customers, we worked with and trusting them a bit too much. What happened is that during a long time we had a stable relationship with this customer, but then all of a sudden they stopped answering our emails and we weren’t able to get in touch with them to get a proper explanation about what’s going on.

While doing some research, we’ve learned that this company was facing some financial challenges for a couple of months already. In consequence, we had to patch this decrease of capital coming from them, but with little time frame, because we didn’t suspect that they were making their way towards bankruptcy.

The beauty of the collaboration between companies is that when your partner, client, or customer rises in capital, that common thing is that you’ll rise with them. But, if they start to get drawn, you get drawn too, like in a ship, unless you have the right strategy to overcome this obstacle.

To overcome the failure we stopped expecting things from our customers and partners, invested a lot effort to get our own products and service to a new level, diversified our collaborations, built own products, and since then we constantly thrive our inbound and outbound marketing.

What is one business idea that you’re willing to give away to our readers?

Great ideas pop into our heads all the time, but what we would like to see is global political and governmental disruption. We think that this is a great idea that should arise in the future one way or another.

There are a lot of social movements, different political thinkings, international associations, but no one is trying to unify the world into one and only society and bring good values in every country, erase borders and establish a unique connection between all human beings, regardless of their religious beliefs, nationality, etc. We believe that there will be some changes in these areas soon, and someone has to do it. So, good luck to the brave ones!

What is the best $100 you recently spent? What and why?

We’ve ordered some high-quality nutritional food and supplements coming from different parts of the world such as India, Peru, Morocco, Estonia, USA, and others. These supplements are 100% plant-based coming from unique Superfoods, and they help us to stay active, productive, stress-tolerant, and healthy.

What is one piece of software or a web service that helps you be productive?

We use Slack everyday to manage content, communicate with clients and internally, do project planning, automate things, and more.

What is the one book that you recommend our community should read and why?

Growing a Business by Paul Hawken. The book talks about the important things in terms of business ideas and development of those, and success stories that we know today as successful products and companies. Also, Paul explains how important is to listen to your employees to solve the pains of the work process and provides strategies to keep your team motivated.

What is your favorite quote?

“There is no difference between reality and dream, as the mechanical source is one and the same.”

Key Learnings:

  • Transparent communication and mutual help to get through the challenges.
  • Build a strong foundation by growing strong idea roots.
  • Constantly deliver better work, work that makes you happy.
  • Practice mindfulness, energy cultivation, and never stop learning.
  • Always seek to understand and get to the root of things.