Theodora Koutsougeras

I surround myself with the right group of people for the project and let their expertise shine. I couldn’t have built my businesses I have without them.”


Where did the idea for Reishi Beauty come from?

The idea of Reishi Beauty came from my life long commitment to health and wellness. I believe that the combination of internal health accompanied by effective skincare can help you along the journey of embracing your age.

What does your typical day look like and how do you make it productive?

I wake up around 6:30am, make a cup of tea, take my supplements and allow my body time to wake up. I try to eat a veggie-loaded breakfast within an hour of waking up to fuel me properly. I have several businesses, so I schedule my day according to various meetings, making sure I have enough downtime between each meeting to accomplish smaller tasks and reboot, which is my key to staying productive. I try to be home around 5pm to cook dinner, read and take care of myself so that I am prepared for the next day.

How do you bring ideas to life?

I surround myself with the right group of people for the project and let their expertise shine. I couldn’t have built my businesses I have without them.

What’s one trend that excites you?

Health and wellness of course! I know that this trend has been building in other parts of the country faster than here in the Midwest, but I love that it has started to come to the forefront of everyday life and isn’t considered just a luxury item anymore.

What is one habit of yours that makes you more productive as an entrepreneur?

Carving out downtime for myself. I really believe that you can’t run on fumes and exhaust yourself everyday all while expecting things to run smoothly. I find that if I approach each day well rested and well nourished, I will be focused for each day’s challenge without having to do double work.

What advice would you give your younger self?

Life is about balance and what that means to you. Some people find joy in their whole life being about work, while others need time for creative outlets. Find out what you need to be the most successful and don’t base it on other people’s habits.

Tell us something that’s true that almost nobody agrees with you on.

It’s important to tell the truth in all situations. Most people sugarcoat the truth of a situation blurring the lines and expectations. I believe you should be forthright and clear, that doesn’t however give you license to be rude.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Take time for yourself! You can’t meet the needs of your staff or business partners if you aren’t giving yourself the time to recoup and re-energize. Not to mention, downtime is the best for new and creative thoughts and plans.

What is one strategy that has helped you grow your business?

It has always been surrounding myself with the right team of people. Build a team that is excited by a project, they often see answers that you don’t in that moment, they are invested in seeing your business be successful and will go above and beyond consistently in order to grow themselves and the business.

What is one failure you had as an entrepreneur, and how did you overcome it?

Not letting go of a business soon enough. I had a business that my heart was no longer into yet I kept investing the time into it

What is one business idea that you’re willing to give away to our readers?

Underarm detox nightly treatment. Although natural deodorants have come a long way, most people don’t want to stray away from traditional products for fear of becoming smelly throughout the day.

What is the best $100 you recently spent? What and why?

Dinner and drinks with my girlfriends at the restaurant, Salero. I love the food and catching up with my friends is always an investment worth making.

What is one piece of software or a web service that helps you be productive? How do you use it?

My phone has changed my life. Having my email, calendar and apps within reach keeps me productive and organized. When I have free time between meetings, I can send an email, check on my businesses’ bookings, and plan my days.

What is the one book that you recommend our community should read and why?

Quiet by Susan Cain. Introverts can often be overlooked in our society and this book highlights their contributions and how being quiet and sensitive can be an asset to business.

What is your favorite quote?

“If you don’t like something, change it. If you can’t change it, change your attitude about it.” –Maya Angelou


Key Learnings:

  • Surround yourself with the right people in your personal and professional life.
  • Find out what balance means to you to and create expectations accordingly.
  • Start a business you believe in and let it go if your priorities change.
  • Value your needs as well as your business’s.