Zach Hoffman, Founder, and CEO, of the Exults Internet Marketing Agency, has structured an innovative, ever-evolving business model that spans over a decade, wielding a proven record of success. Exults operates with a single-minded focus to improve efficiency and results for every client or customer. They are determined to elevate the reputation and aggrandize the image of every client by strategically creating a robust online business presence.
Zach Hoffman is a graduate of the University of Central Florida in Orlando, Florida, where he earned his degree in finance and economics. Zach held an interest in the technology space, and it was easy for him to incorporate the stability of his education into an online digital business.
After tracing and analyzing the results of Online Marketing, Zach found it hard to ignore the impact internet marketing made on businesses of all varieties. His research made it irresistible to ignore the business potential. That acknowledgment speared Hoffman to create a full suite of business offerings and gave rise to the newly evolved launch of Exults Internet Marketing Agency.
Over the past fifteen years, Exults has continued to grow in the ever-changing online market. Zach is vigilant at seizing new opportunities. He is excited about Exults’ latest offering developed and refined specifically, for his clients. Digital PR offers public relations and asset planting online that impact a company’s ability to gain traction within the search engines and in the mind of the consumer.
Currently, Exults is in the process of developing a Customer Relations Management (CRM) Software. It is a private management software to empower their clients to grow their business. This on-going development demonstrates the continuing effort of Zach Hoffman and Exults to be at the leading-edge of online digital marketing solutions.
Where did the idea for Exults Internet Marketing Agency come from?
The idea for Exults evolved from my passion for the internet and the online digital space. I did comprehensive market research prior to the decision to build an Internet Marketing Agency. I had been following the space for many years. When I identified the growth potential with google, I jumped in with both feet and never looked back.
What does your typical day look like and how do you make it productive?
My typical day begins with reviewing my goals, assessing my calendar for the day, trying to stay on task as much as possible, and working on monthly/quarterly benchmarks that we set.
How do you bring ideas to life?
We bring ideas to life with a thorough collaboration from our talented teams. We identify where we are, where we want to go, and why. Next, we create tactics and strategies to manage and implement steps required for a successful customized marketing campaign.
What’s one trend that excites you?
One trend that excites me is the continual evolution of the digital environment. We have the opportunity to address the challenges and serve each client as we create a robust business presence online.
What is one habit of yours that makes you more productive as an entrepreneur?
I have a natural determination to strive to see clients get to the next level. It is a continued pressure to produce and to see the production in those around me.
What advice would you give your younger self?
Be persistent, stay on-track, and remain positive.
Tell us something that’s true that almost nobody agrees with you on.
When times are tough, there is always a light at the end of the tunnel.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
One thing that I do over and over again is to accept and write down my goals.
What is one strategy that has helped you grow your business?
One strategy that I use persistently is to continue to invest in the business and continue to invest in yourself.
What is one failure you had as an entrepreneur, and how did you overcome it?
As many entrepreneurs have found out, you can’t please all of the people, all of the time. We have had clients who have come and gone, but many other clients have stayed with us. Our business continues to thrive as we keep a clear focus on customer satisfaction.
What is one business idea that you’re willing to give away to our readers?
A business idea that will always prosper is automation. Take any business and automate the processes and capitalize on that. It will indeed be successful.
What is the best $100 you recently spent? What and why?
I spend a hundred dollars saving for my kids’ future education, consistently. I believe that education is paramount to success at the end of the day.
What is one piece of software or a web service that helps you be productive?
I use a system called Unim, which stands for One manager One platform. We use it to manage our tasks and leads. It also quantifies our workflow and assigns it effectively.
What is the one book that you recommend our community should read and why?
Zero to One. It explains scalability and investing in infrastructure.
What is your favorite quote?
Discipline wins championships
Key Learnings:
• Continue to invest in the business and continue to invest in yourself.
• Accept and write down daily and monthly goals.
• Be persistent, stay on-track, and remain positive.
Carlyn runs the day-to-day publishing operation here at ideamensch and interacts with our awesome customers and entrepreneurs. She is likely editing this with a cat on her lap.