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design

Design is how things go from functional to meaningful. The founders in this section understand that. They’ve built design agencies, product studios, UX consultancies, and creative firms that shape how people interact with everything from apps to physical spaces.

These interviews cover the full design spectrum. Graphic design. UX and UI. Industrial design. Interior design. Brand identity. Web design. The kind of work that most people don’t notice until it’s done badly. Which, if you think about it, is the highest compliment.

The founders here talk about the business of design, not just the craft. How to price creative work. How to manage client expectations. How to build a team of creative people without everything devolving into chaos. And how to stay creatively fulfilled while running a business, which turns out to be harder than it sounds.

You’ll find insights on design thinking, user research, building a portfolio, and the eternal debate between form and function. If you’re a designer, a founder who needs design help, or just someone who appreciates things that work well and look good doing it, these conversations are for you.

David Kullmann – Partner at Citrusbyte

Thinking critically about what actions to take and what not to take. I call this “right action, right time.” Just because an action has some potential positive impact doesn’t mean…

Meet David Kullmann – Partner at Citrusbyte

Diana Sierra – Co-founder and CEO for Be Girl

I recommend everyone to just TRY it. No matter how crazy an idea sounds or if people tell you that it makes no sense, you should always try it yourself….

Meet Diana Sierra – Co-founder and CEO for Be Girl

Tina Hovsepian – Founder of Cardborigami

Fail. We need to celebrate failure because if you are not failing, you are not growing. Tina Hovsepian, a designer and philanthropist, graduated from the University of Southern California with…

Meet Tina Hovsepian – Founder of Cardborigami

Corry Cummings – President and Co-founder of Soda

As an entrepreneur, there are so many things to keep track of, so if you want a chance at any life outside of work, it’s critical to have a system….

Meet Corry Cummings – President and Co-founder of Soda

James Wong – Chief Energizing Officer of Verge Collective

I spend the mornings on creative, afternoons on management and evenings on business development. James Wong has developed Branding and Marketing Strategies for corporate clients like the Past VP of…

Meet James Wong – Chief Energizing Officer of Verge Collective

Erin Belmore – Founder of Washington State Kitchen and Bath

I make sure that all our staff is involved. Every morning, when the brain is fresh, I sit them all together for a quick meet and greet and talk about…

Meet Erin Belmore – Founder of Washington State Kitchen and Bath

Hannah Dow and Steve Coffey – Co-founders of Bearbone Studios

Always have a pen to write and sketch things out! Some of the best ideas I get come at the weirdest times where I am out doing other things or…

Meet Hannah Dow and Steve Coffey – Co-founders of Bearbone Studios

Q Manning – CEO of Rocksauce Studios

Everything you do leads to where you are. Make any change, and everything can collapse. It’s the butterfly effect. Sure, I wish I’d had more business savvy back in the…

Meet Q Manning – CEO of Rocksauce Studios

Chris Kelly – Co-founder and President of Convene

I ask myself the same question every day during my commute: “What is the most important thing I can do today to inch myself and my company toward achieving our…

Meet Chris Kelly – Co-founder and President of Convene

Jim Krause – Creator of Jim Krause Designs

Do really good work; never miss deadlines; and be nice to people. It works. Jim Krause has lived in northwest Washington state and worked as a designer, photographer, illustrator, and…

Meet Jim Krause – Creator of Jim Krause Designs

Mike Spakowski – Founder of Atomicdust

The secret to making ideas come to life is having the discipline to do it. Discipline is the hardest part. More than 14 years after founding Atomicdust, a marketing and…

Meet Mike Spakowski – Founder of Atomicdust

Ania Rodriguez – CEO of Key Lime Interactive

Business leaders should always be at least two steps ahead of clients. They hire you because they trust you. Anticipate their needs, and think critically. Ania Rodriguez has advised Fortune…

Meet Ania Rodriguez – CEO of Key Lime Interactive

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