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design

Design is how things go from functional to meaningful. The founders in this section understand that. They’ve built design agencies, product studios, UX consultancies, and creative firms that shape how people interact with everything from apps to physical spaces.

These interviews cover the full design spectrum. Graphic design. UX and UI. Industrial design. Interior design. Brand identity. Web design. The kind of work that most people don’t notice until it’s done badly. Which, if you think about it, is the highest compliment.

The founders here talk about the business of design, not just the craft. How to price creative work. How to manage client expectations. How to build a team of creative people without everything devolving into chaos. And how to stay creatively fulfilled while running a business, which turns out to be harder than it sounds.

You’ll find insights on design thinking, user research, building a portfolio, and the eternal debate between form and function. If you’re a designer, a founder who needs design help, or just someone who appreciates things that work well and look good doing it, these conversations are for you.

Laura Foley – Founder of Laura M. Foley Design

I would take business courses before starting freelancing so that I would be able to negotiate more effectively and create solid proposals and contracts. As the Cheater of Death by…

Meet Laura Foley – Founder of Laura M. Foley Design

Gera Waisbaum – Founder and CEO of StickOut.com

Ask a lot of questions. As I mentioned, I like to do the research, and a lot of that includes finding the right people and asking their advice. A lot…

Meet Gera Waisbaum – Founder and CEO of StickOut.com

14 Trends That Excite Designers at the HOW Conference

Attending the HOW Conference in Chicago has allowed IdeaMensch to meet and interview a wide range of designers, developers, and entrepreneurs. Including in-house designers, freelance designers, CEO’s of top brands in the industry, and…

Meet 14 Trends That Excite Designers at the HOW Conference

Heidi Carneau and Adèle Taylor – Co-founders of Heidi and Adèle

  Our motto is: Happiness is the greatest measure of success. Heidi and Adèle is a new handbag and accessories brand started by childhood friends Heidi Carneau and Adèle Taylor….

Meet Heidi Carneau and Adèle Taylor – Co-founders of Heidi and Adèle

Xenios Thrasyvoulou – Founder and CEO of SuperTasker

You need to push yourself as an entrepreneur because no one else will. Xenios Thrasyvoulou is the founder and CEO of PeoplePerHour, the U.K.’s largest marketplace for freelance creative. The…

Meet Xenios Thrasyvoulou – Founder and CEO of SuperTasker

Shanon Marks – Chief Innovation Officer of MU/DAI

Productivity is pretty easy in a startup environment. It’s like swimming in the ocean: You can stop, but that’s not going to work out well for you. Shanon Marks, chief…

Meet Shanon Marks – Chief Innovation Officer of MU/DAI

Pierre-André Ben Lassin – Creator of Fabulous Noble

I make a habit of acting on the assumption that everything is possible. There are people who have walked on the moon, so there’s always a solution to make an…

Meet Pierre-André Ben Lassin – Creator of Fabulous Noble

J.R. Garrett – Co-founder of LogoGarden

Being an early riser is my most vital habit. Waking early just puts me in a “carpe diem” mindset. I wake up, go to the gym, do some reading, and…

Meet J.R. Garrett – Co-founder of LogoGarden

Hyunhee Hwang – Creator and Designer of concept Nurture

I imagine my idea or work as a story that needs to be romanticized. It has to be nurtured and brought up with care to all aspects for it to…

Meet Hyunhee Hwang – Creator and Designer of concept Nurture

Santiago Jaramillo – CEO of Bluebridge

Batching keeps me productive. The habit of arranging my schedule to tackle large tasks for long intervals like meetings, brainstorm time, design sessions keeps me focused. Headquartered in Indianapolis, Bluebridge…

Meet Santiago Jaramillo – CEO of Bluebridge

Jason Jones – President of Vertical Motion

[quote style=”boxed”]Have a routine. Always have a checklist of stuff you’re going to do and follow through with it. It’s okay if you don’t finish everything on the list as…

Meet Jason Jones – President of Vertical Motion

Justin Lee – Co-founder and CEO of Vessyl

[quote style=”boxed”]This is not a strategy, but is helpful. I genuinely really care about everyone at the company. Their happiness is something I prioritize.[/quote] Justin is responsible for the overall…

Meet Justin Lee – Co-founder and CEO of Vessyl

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