Lily Tran – Founder of BoxUp
[quote style=”boxed”]I would have spent more time learning about marketing and allocating more resources to it. It is no use having great products and services if people can’t find you.[/quote]…
The planet could use some help. The founders in this section agree. They’re building companies focused on sustainability, clean energy, environmental technology, and the idea that business can grow without everything else shrinking.
These interviews cover the full eco-friendly business landscape. Renewable energy. Sustainable consumer products. Waste reduction. Clean tech. Carbon offset platforms. The companies trying to solve environmental problems while also being financially viable. Because the best green business is one that stays in business.
What makes these founders interesting is the pragmatism. They’re idealistic enough to tackle enormous problems and realistic enough to know that good intentions don’t pay the bills. The conversations here balance mission with business model in a way that’s refreshing.
You’ll find insights on sustainable supply chains, green certifications, consumer behavior around eco-friendly products, and the challenge of competing on price when doing things the right way costs more. Also the fundraising landscape for green companies, which has its own dynamics. If you care about building businesses that leave the world a little better, these are your people.
[quote style=”boxed”]I would have spent more time learning about marketing and allocating more resources to it. It is no use having great products and services if people can’t find you.[/quote]…
[quote style=”boxed”]Identifying the right thing that everyone else says can’t be done. Then apply enough energy and resources to make it so.[/quote] Joe Carter is CEO of Snyder Environmental, Inc.,…
[quote style=”boxed”]Try more things faster.[/quote] Ad is an engineer by education, designer by disposition and an adventurer at heart. He finds life exciting when he is getting to build things…
[quote style=”boxed”]You have to see it to understand it and you have to meet the people involved.[/quote] Ted Drauschak is a graduate civil engineer and a thirty year professional specializing…
[quote style=”boxed”]Give, Give, Give, Give of your triple T’s your time, your talent, and your treasure.[/quote] After more than two decades as a clinical first responder, dedicating her career to…
[quote style=”boxed”]There is going to be an aspect of your business you despise doing. Get it done, and once you’ve pushed hard enough to reach the next level, you can…
[quote style=”boxed”]Everyone is an expert on something – find the people who know what you need to know and ask for their help! Your organization will be stronger for it.[/quote]…
Meet Jessie Johnson – Founder of The Sustainable Seafood Blog Project
[quote style=”boxed”]I like to model myself after Forrest Gump. I don’t think too much and just allow things to happen, with grace and ease.[/quote] Public figure and female surf icon…
[quote style=”boxed”]The reason for this is that any mistake or hardship this startup has faced has been a growing experience and brought us to a new place each time, often…
[quote style=”boxed”]Live in California sooner. The entrepreneurial spirit is contagious, particularly in and around San Francisco.[/quote] Bridgett Luther comes to the Institute with a long history of involvement in environmental…
Meet Bridgett Luther – President of Cradle to Cradle Products Innovation Institute
[quote style=”boxed”]I would have started 15 years earlier. Well, I didn’t have the idea 15 years earlier, but I did have it 3 years earlier so I should have run…
[quote style=”boxed”]“Early to bed, early to rise, work like hell and advertise!” I actually can’t take credit for making that up. Ted Turner and I were sitting next to each…
Meet John Shegerian – CEO of Electronic Recyclers International