Jason Halstead – Founder of Gist Brands
[quote style=”boxed”]In fact, in my job it’s hugely more important to ask the right questions rather than have all the right answers. I’m an innately curious person. I’ve always asked,…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Hagan Major – Co-founder of YellowHammer
[quote style=”boxed”]Move desks around in the office. It annoys everyone to no end, but it’s a very easy way to have different groups and people work together, and it makes…
Hoyt D. Morgan – CEO and Co-Founder of Nito
[quote style=”boxed”]I tell every rising entrepreneur the key to success is to focus on the customer, and focus on your core value proposition.[/quote] Hoyt David Morgan, Co-Founder & President of…
Liora Farkovitz – Founder of LioraFarkovitz.com
[quote style=”boxed”]Many people believe that if they try and fail – that the party is over. But statistically, if there is a set number of ways to do something successfully,…
Corey Weiner – Founder of Jun Group
[quote style=”boxed”]Focus. I’m addicted to multitasking, but I’ve found that it simply doesn’t work very well, and it’s a character flaw I’ve had to work on. When I’ve focused exclusively…
Aaron Goodin – Co-Founder and CEO of Snap Skout
[quote style=”boxed”]My day starts with focus. I show up before the rest of the team and dedicate the first hour to myself. I go over my schedule and goals, visualizing…
Christina Bouza – Co-Founder of CJ Creative Solutions
[quote]Network with others everywhere you go. There is always an opportunity to talk about what you do.[/quote] Christina Bouza is Co-founder and Director of Content for CJ Creative Solutions, a…
Carol Scott – Director of Marketing at Mattr
[quote style=”boxed”]Be optimistic. Startups are generally hard work, and you’re not guaranteed success. With a negative attitude, you’ll surely fail.[/quote] Carol Scott is Director of Marketing at Mattr. Mattr believes…
Lindsey Madison – Co-founder and Chief Product Officer at HipLogiq
[quote style=”boxed”]Be open to change, knowledgeable about the direction the market is moving, and focused on the goal you are working to accomplish for your company and your clients.[/quote] Lindsey…
Meet Lindsey Madison – Co-founder and Chief Product Officer at HipLogiq
David Rodnitzky – Founder and CEO of 3Q Digital
[quote style=”boxed”]Charge more early on and probably be a little more aggressive about marketing. I made the mistake that I think a lot of entrepreneurs make – thinking that all…
Thomas Knoll – CEO and Trust Builder at Primeloop
[quote style=”boxed”]I think we’ve all heard that culture is really important at least a thousand times. “Get the culture right. Don’t mess up the culture.” But most people don’t talk…
Mark Trefgarne – CEO and Co-Founder of LiveRail
[quote style=”boxed”]Staying focused. In our industry, it’s really easy to get caught up in what others are doing. I make a point to focus on what I can control and…