Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
[quote style=”boxed”]You have to approach [business blogging] deliberately; create topics based on what your customers have questions about or problems with, and make a content schedule.[/quote] Michael Martine creates online…
[quote style=”boxed”]We have a bias toward action, with the caveat to always be testing.[/quote] Jeffrey Vocell is an analytics geek, early tech adopter, and entrepreneur. He is Co-Founder of a…
[quote]I would say stay curious and push yourself to do something new and different. Take risks. Not only about your business, but about other things you’re passionate about and people…
Highly Relevant co-founder and partner Alex Becker is a leading search engine optimization and digital marketing expert. Alex has over seven years’ experience in online reputation management, social media marketing,…
Meet Alex Becker – Co-founder and Partner of Highly Relevant
[quote style=”boxed”]The best thing you can do is to be okay with being a work in progress and to see each day as an opportunity for growth.[/quote] Cori Padgett is…
[quote style=”boxed”]Keep learning. Stay curious. Professional development never ends. When you stop exploring new ideas, products and services (or how you deliver them), your business dies.[/quote] Tea (pronounced Tay’ah) Silvestre…
[quote style=”boxed”]Solve a problem, provide ongoing value and make your solution available as a subscription. That’s the Raven model, and it’s working quite well for us.[/quote] Jon Henshaw has been…
Meet Jon Henshaw – Co-Founder of Raven Internet Marketing Tools
[quote style=”boxed”]I’m constantly learning the lesson that you should just go for exactly what you really want. Don’t hold back, and don’t think something lesser is all that you can…
[quote style=”boxed”]You have to make sacrifices to be successful. If you are not willing to make major sacrifices, do not start your own company.[/quote] Jordan Silverman is the co-founder of…
[quote style=”boxed”]Don’t spend any time creating a product unless you know–and are very clear about–who your customer is, why they want your product and why they will pay you for…
[quote style=”boxed”]Experience is the ultimate teacher and I’m glad we’ve been through what we’ve been through.[/quote] At 21 years old, Kenny Nguyen is the CEO and founder of Big Fish…
[quote style=”boxed”]It’s useful to make a habit of asking where people are coming from, while acknowledging that you can never know their motivations or feelings.[/quote] Do you ever wonder how…