Adam Torkildson – Owner of Customer Hook
[quote style=”boxed”]People don’t buy your past skills or work; they buy you. Learn how to make people buy you.[/quote] Adam is an efficiency fanatic. Most people describe him as a…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Andrew Rachmatovas – Owner of PUBLIC SCROLL
[quote style=”boxed”]Never stop creating your big picture, and believe in what you do. You should be able to close your eyes at any time and clearly tell yourself what you’re…
Laura Pepper Wu – Co-Founder of 30 Day Books
[quote style=”boxed”]Get a dog so you can’t sleep in in the mornings (which is easy to do when you work for yourself) and so that you get enough fresh air…
Edward Garber – President of The Florida Design Group
[quote style=”boxed”]Always put yourself in your clients’ shoes. If you can setup a situation where your growth is based on your clients growth, you will acquire clients for life.[/quote] Over…
Zach Suchin – Co-Founder of Brand Knew
[quote style=”boxed”]There is nothing more important to a concept’s success than the determination of the team working on it.[/quote] Raised in Los Angeles, California, Zach Suchin worked directly with executive…
Erika Napoletano – Creator of RedheadWriting
[quote style=”boxed”]Collaboration is a treasure trove and arrogance will keep you from unearthing its reward for as long as you choose to keep your head up your ass.[/quote] Erika Napoletano…
Peter Vogel – Co-Founder of Plink
[quote style=”boxed”]We encourage a lot of conversation and questioning. There are no sacred cows. There are no certainties in startups.[/quote] Peter Vogel is co-founder and CEO of Plink, an online-to-offline…
Juan Diego Calle – Founder of .CO Internet S.A.S.
[quote style=”boxed”]Hire the best people you can find, even if you think (or if others tell you) that doing so is overkill. Your business is only limited by the capacity…
Colleen McCarty – Co-Owner of Expert Message Group
[quote style=”boxed”]Branding is the first step you take towards gaining trust and confidence from your customers. Raise the extra money or use your own money if you have to, and…
Vince LaVecchia – Director of Operations at Instrument
[quote style=”boxed”]Your biggest challenge will be to believe in the right people and ignore the rest. Ignoring people will feel hard at first, but it’s the most important thing you…
Abby Ross – Partner at Blueye Creative
[quote style=”boxed”]Rework by Jason Fried and David Heinemeier Hansson is a must-read. It’s sometimes hard to abide by, but the authors give great ideas about building an MVP (minimum viable product)…
Nathalie Lussier – Founder of Nathalie Lussier Media
[quote style=”boxed”]I write them down. That might seem overly simplistic, but if my ideas aren’t written down somewhere in my to-do lists or on my big wall calendar, then they…