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social media

Social media changed everything. The founders in this section were there for it. They’ve built agencies, tools, platforms, and strategies that help people and brands navigate a world where everyone has a megaphone and attention is the most valuable currency.

These interviews cover the full social media landscape. Content creation. Community management. Paid social. Analytics. Influencer marketing. The algorithms that decide what you see and the people trying to work with (or around) them. It’s a moving target, and the founders here have been tracking it for years.

What’s refreshing about these conversations is the lack of hype. Social media is full of people promising overnight success. The founders featured here are more interested in what actually works over time. They talk about building real audiences, creating content that matters, and the difference between vanity metrics and the ones that pay the bills.

You’ll find insights on platform strategy, content calendars, social commerce, and the challenge of staying authentic when the algorithm rewards the opposite. Whether you’re managing social media for a brand, building a social media company, or just trying to understand why your posts get twelve likes and your neighbor’s cat gets twelve thousand, there’s something useful here.

Ana Andjelic – Digital strategist at Droga5

Ana Andjelic is digital strategist at Droga5, an independent advertising agency that is best described as creatively led, strategically driven, technology friendly and humanity obsessed. At Droga5, Ana brings contributes her…

Meet Ana Andjelic – Digital strategist at Droga5

Renato Valdés Olmos – Co-founder of Cardcloud

[quote style=”boxed”]Minimize everything that doesn’t have a direct effect on your product. Make beautiful things. Pitch less, build more.[/quote] Renato started out as a graphic designer before graduating with an…

Meet Renato Valdés Olmos – Co-founder of Cardcloud

Ale Lariu – CEO of shout

[quote style=”boxed”]Do first ask later.[/quote] Ale Lariu is the CEO of shout and co-founder of SheSays, a 5 year old award-winning global network organization focused on the engagement, education and advancement…

Meet Ale Lariu – CEO of shout

Kristina Halvorson – Founder and CEO of Brain Traffic

[quote style=”boxed”]1. Audit the content you have. List it in an Excel spreadsheet. Look long and hard at it.2. Put someone in charge of the content at the beginning of…

Meet Kristina Halvorson – Founder and CEO of Brain Traffic

Bo Fishback – Co-Founder and CEO of Zaarly

[quote style=”boxed”]Also, when in doubt, act. Lots of people have great ideas, but if you don’t actually start working on them then they stay just that… ideas.[/quote] Bo Fishback is…

Meet Bo Fishback – Co-Founder and CEO of Zaarly

Jim Schraepfer – Co-founder of TripHuddle

[quote style=”boxed”]You really have to force them into existence. Things aren’t going to just happen on their own.  You’re going to have to take your idea and sell it to…

Meet Jim Schraepfer – Co-founder of TripHuddle

Dave Elchoness – Co-Founder and CEO of Tagwhat

  [quote style=”boxed”]Learn to enjoy the moment. In the past, I’ve gotten too focused on what’s next rather than living in the present.[/quote] Dave Elchoness co-founded Tagwhat with Don Cramer…

Meet Dave Elchoness – Co-Founder and CEO of Tagwhat

Erik Severinghaus – Founder of KoalaDeal

Erik Severinghaus is a Chicago based entrepreneur and business leader. As a student at the University of North Carolina, he founded a successful consulting company, helped launch iContact (a leading…

Meet Erik Severinghaus – Founder of KoalaDeal

Lawrence Coburn – Founder and CEO of DoubleDutch

[quote style=”boxed”]I believe strongly in hiring the best available entrepreneurial talent over the best available experience fit.  At a startup, everyone has to do bit of everything… it’s best to…

Meet Lawrence Coburn – Founder and CEO of DoubleDutch

Patrick Riley – Founder and CEO of Ark.com

[quote style=”boxed”]I believe every great design and interface has a narrative.  You should tell a story, or at least add sufficient personality that inspired people in their day.[/quote] Patrick Riley…

Meet Patrick Riley – Founder and CEO of Ark.com

Kevin Fremon – Co-founder and CEO of vibe.me

Kevin Fremon is the co-founder and CEO of vibe.me, a social network that gives you a meaningful, simple, and fun way to share the vibe (sentiment) you get from places…

Meet Kevin Fremon – Co-founder and CEO of vibe.me

Mehmet Cihangir – Founder of Wizard Istanbul

[quote style=”boxed”]To emphasise: I fail till I succeed, so I love this cliché: “you can’t win if you don’t play!”[/quote] Mehmet Cihangir is the Founder of Wizard Istanbul –  an…

Meet Mehmet Cihangir – Founder of Wizard Istanbul

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