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software

Software eats everything. Someone said that once, and the founders in this section are proof. They’re building the applications, tools, and platforms that run businesses, connect people, and occasionally break in production at the worst possible moment.

These interviews cover the full software landscape. Enterprise SaaS. Developer tools. Consumer apps. Infrastructure. The kind of software you use every day without thinking about it, and the kind that solves problems so niche you didn’t know the problem existed. Both are fascinating.

The founders here talk about what it actually takes to build software. Not the glamorous version. The real one. The version with technical debt, feature creep, and the ongoing negotiation between what users want and what’s actually possible to build without the whole thing falling over.

You’ll find insights on product development, engineering culture, pricing strategy, and the art of building something people will pay for. Also the challenge of competing in markets where everyone seems to be building the same thing. Whether you’re a developer, a product person, or someone trying to understand the software industry, these conversations deliver.

Christian Barbosa – Founder of Goboxi

[quote style=”boxed”]Take the concept of your company and break it down: are there any mundane or monotonous aspects of it? Find a way to automate it.[/quote] Christian Barbosa founded his…

Meet Christian Barbosa – Founder of Goboxi

Bruce Hellman – CEO and Co-Founder of uMotif

[quote style=”boxed”]You do it by doing it – so the key first step is to write the idea down or sketch it out. It instantly becomes more real.[/quote] Bruce co-founded…

Meet Bruce Hellman – CEO and Co-Founder of uMotif

Ryan Rogowski – Creator and CEO of Waygo

[quote style=”boxed”]I make it a point to be mindful so if I am deviating from my focus, I can recognize it and act on it.[/quote] Ryan is the creator and…

Meet Ryan Rogowski – Creator and CEO of Waygo

Mike Peroni – COO of Content Raven

[quote style=”boxed”]There is no typical day in a startup. We start every morning asking ourselves what is critical tactically, and what can we do today to improve ourselves strategically. Then…

Meet Mike Peroni – COO of Content Raven

Kim Tjoa – Co-Founder of FLOOW2

[quote style=”boxed”]Our motto is “just do it”… When there are new ideas within our organisation, we move to action almost immediately. We’re not writing plans of 20 pages long. Nothing…

Meet Kim Tjoa – Co-Founder of FLOOW2

Jennifer Aubin – President and Co-Founder of OrganizeYourPeople

[quote style=”boxed”]I am not sure it’s a habit, but as an entrepreneur you need to be driven to do something different, whether it’s thinking differently, trying different things or coming…

Meet Jennifer Aubin – President and Co-Founder of OrganizeYourPeople

Aziz Lalljee – Co-founder and Co-CEO of Finom

I tend to fixate on a specific problem or task until I solve it, or at least until I reach some terminal understanding of the issue. At a startup, different…

Meet Aziz Lalljee – Co-founder and Co-CEO of Finom

Zvi Band – Founder and CEO of Contactually

[quote style=”boxed”]Focus on revenue. This runs contrary to the traditional Silicon Valley mindset of “build something cool with a large audience, and the money will come later.”[/quote] Zvi Band is…

Meet Zvi Band – Founder and CEO of Contactually

Naoki Yamada – Founder of Any Door

Sleep well and wake up early. Naoki Yamada grew up in Japan and went to college in Los Angeles, California. After graduation, he started working for company in Japan as…

Meet Naoki Yamada – Founder of Any Door

Scott Goldman – Co-Founder and CEO of TextPower

[quote style=”boxed”]Having a great idea really doesn’t mean much – it’s all in the execution. [/quote] Scott Goldman is a veteran of the wireless industry – a dynamic, entrepreneurial executive…

Meet Scott Goldman – Co-Founder and CEO of TextPower

Patrick Speijers – Founder of ROBIN

Focus as fast as you can on the outside. Talk with (beta) customers, let them work with the (beta) product and stay closely in touch. That’s how you can fail…

Meet Patrick Speijers – Founder of ROBIN

David Hassell – Founder and CEO of 15Five.com

[quote style=”boxed”]Sleep. Exercise. Meditate. I admit that I don’t always do them regularly, but when I keep up with these my ability to do what needs to be done is…

Meet David Hassell – Founder and CEO of 15Five.com

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