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software

Software eats everything. Someone said that once, and the founders in this section are proof. They’re building the applications, tools, and platforms that run businesses, connect people, and occasionally break in production at the worst possible moment.

These interviews cover the full software landscape. Enterprise SaaS. Developer tools. Consumer apps. Infrastructure. The kind of software you use every day without thinking about it, and the kind that solves problems so niche you didn’t know the problem existed. Both are fascinating.

The founders here talk about what it actually takes to build software. Not the glamorous version. The real one. The version with technical debt, feature creep, and the ongoing negotiation between what users want and what’s actually possible to build without the whole thing falling over.

You’ll find insights on product development, engineering culture, pricing strategy, and the art of building something people will pay for. Also the challenge of competing in markets where everyone seems to be building the same thing. Whether you’re a developer, a product person, or someone trying to understand the software industry, these conversations deliver.

Santiago Jaramillo – CEO of Bluebridge

Batching keeps me productive. The habit of arranging my schedule to tackle large tasks for long intervals like meetings, brainstorm time, design sessions keeps me focused. Headquartered in Indianapolis, Bluebridge…

Meet Santiago Jaramillo – CEO of Bluebridge

Adam Stone – Founder and CEO of Speedlancer

Writing down ideas when I think of them has been useful. But the trick is to leave the idea for a couple of months; If I’m still thinking about it,…

Meet Adam Stone – Founder and CEO of Speedlancer

Arian Radmand – Co-Founder and Director of Engineering at CoachUp

[quote style=”boxed”] I don’t check email until lunch time. This keeps me productive and focused on what is important, as it allows me to not get bogged down by what…

Meet Arian Radmand – Co-Founder and Director of Engineering at CoachUp

Steven Don – Co-founder of TinyCert

[quote style=”boxed”]See lots of problems. I’ve been called pessimistic by many, but I resent that. Only by anticipating and identifying problems can I really think in solutions.[/quote] Steven co-founded two…

Meet Steven Don – Co-founder of TinyCert

Matt Duesterberg – Co-founder and CEO of Ohmconnect

[quote style=”boxed”]Get out of the building. Talk to customers. In our first six months, we had two hundred users. We talked to every single one of them.[/quote] Matt Duesterberg is…

Meet Matt Duesterberg – Co-founder and CEO of Ohmconnect

Brock Stechman – Co-founder of DivvyHQ

[quote style=”boxed”]My favorite quote is by Corey Rudl: “Failure doesn’t just happen. It’s a decision.”[/quote] Brock Stechman is a brand builder, serial entrepreneur, and dad of two amazing little boys….

Meet Brock Stechman – Co-founder of DivvyHQ

Eric Schaumburg – Founder and CEO of Eventr.io

[quote style=”boxed”]Meet people. Always follow up on an introduction and use the opportunity to explain yourself, polish your business idea, and see if you can be of any help to…

Meet Eric Schaumburg – Founder and CEO of Eventr.io

Tom Smith – VP of CloudEntr

[quote style=”boxed”]Externally, I talk to people about how they think about a problem rather than trying to “sell” them a product. That allows me to stay focused on creating innovative…

Meet Tom Smith – VP of CloudEntr

Brody Dorland – Co-creator of DivvyHQ

When I review my to-do list each morning, I think to myself, “If I only get one thing on this list done today, which item will allow me to feel…

Meet Brody Dorland – Co-creator of DivvyHQ

Craig Kelley – Founder and CEO of Mokumax

[quote style=”boxed”]Read, learn, try, fail, read more, learn more, try again, fail, repeat. We’ve all seen the line drawn for a successful venture. It looks like a 3 year old…

Meet Craig Kelley – Founder and CEO of Mokumax

DJ Muller – President and Founder of WebLink International

[quote style=”boxed”]Focus on the desired outcome. I think people tend to forget about what they are trying to accomplish too often[/quote] DJ Muller is president and founder of WebLink International,…

Meet DJ Muller – President and Founder of WebLink International

Ajay Patel – Co-founder and CEO of HighQ

[quote style=”boxed”]Manage downward, never upward. Of course, the success of a company is dependent upon the performance of the entire team, but people by nature still want to be praised…

Meet Ajay Patel – Co-founder and CEO of HighQ

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