Michael Bungay Stanier – Author of Do More Great Work
Michael was banned from his high school reunion for “the balloon incident”, was sued by one of his Law School lecturers for defamation, gave himself a concussion digging a hole…
Writing is how ideas become real. The founders in this section know that better than most. They’ve built publishing companies, content platforms, copywriting agencies, and media brands. All rooted in the belief that words still matter. Even now. Maybe especially now.
These interviews cover every corner of the writing world. Journalism. Copywriting. Book publishing. Content strategy. Blogging before it was a business, and blogging after it became one. Technical writing. Creative writing. The kind of writing that sells things and the kind that changes how people think.
What’s interesting about the founders here is the tension they navigate. Writing is a craft. But it’s also a business. And those two things don’t always get along. You’ll find honest conversations about monetizing creativity without killing it. About building teams of writers. About the economics of content in an age where everyone has a blog and AI can generate a thousand words in seconds.
You’ll also find practical insights on building an audience, developing a voice, editing ruthlessly, and the difference between writing that sounds good and writing that actually works. If you write for a living, want to, or just think the world needs better writing, start here.
Michael was banned from his high school reunion for “the balloon incident”, was sued by one of his Law School lecturers for defamation, gave himself a concussion digging a hole…
Larry Chiang believes that engineers should not let engineers graduate without street smarts. He studied engineering and now mentors undergrads at Stanford. He helps Stanford CS majors host parties at…
I’m a big believer in iteration. Sometimes great ideas have intrinsic value, but usually an idea needs execution to give it value. Execution generally is not done in one big…
Practice, practice, practice. Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work. His latest is Drive: The Surprising Truth About What Motivates…
Mark Jeffrey is a serial entrepreneur and author. He has co-founded four internet companies and written two novels. He is currently CEO of ThisWeekIn.com, a web television network he co-founded…
It’s absolutely amazing to watch the old ways break up while new ones are being born in chaos and craziness — all wildly democratic and open. Steven Pressfield is the…
In 2008, Lori Deschene held a full-time web content manager job that felt more like a paycheck than a purpose. Looking to inject meaning into her online activities, Lori began…
Meet Lori Deschene – Passion, Purpose, and Starting Tiny Buddha
CEO Karlin Sloan has committed herself to finding out what makes great leaders tick, and to supporting leaders to be the change they wish to see in the world. As…
Meet Karlin Sloan – Author and CEO of Karlin Sloan and Company
Louis Rosas-Guyon is a business technology expert, author and speaker. He specializes in helping small business executives choose the right technologies to enable growth. An 18-year veteran of the tech…
Meet Louis Rosas-Guyon – Business Technology Expert and Author
Keith Ferrazzi, the world’s foremost expert on relationship development, is the author of “Who’s Got Your Back,” the #1 New York Times, Wall Street Journal, and Amazon bestseller. As CEO…
Meet Keith Ferrazzi – Business Relationship Development Expert
Entrepreneur, mediapreneur, entertainer, marketer, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper…
David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the…
Meet David Meerman Scott – Author of Real-Time Marketing and PR