Dr. Edna Ma - Founder and Inventor of BareEase

[quote style=”boxed”]Know you finances and always over-estimate the financial commitment and amount of time a project will cost![/quote]

A woman of the world, Dr. Edna Ma has devoted her career to pain management. She is a practicing, board certified anesthesiologist, working both in academic and private hospitals in Los Angeles. She received her B.S. degree in biology and her M.D. degree from the University of Colorado, and completed her residency training at UCLA’s Department of Anesthesiology. Familiar with entrepreneurship, Dr. Edna is the founder of BareEase (a prep kit that numbs the skin before bikini waxing or laser). Dr. Edna recently tested her own pain threshold, as a contestant on “Survivor: South Pacific.” She is also a contributor to the “Mommy MD Guides,” a book series on advice from physician mothers to other moms. With her husband’s support, Dr. Edna newest role is “tiger mom” to their infant son.

What are you working on right now?

Right now I’m working on growing distribution of BareEASE and finding a productive Mommy & Me music class my son would enjoy!

Where did the idea for BareEase come from?

BareEase is a prep kit, used BEFORE waxing or laser hair removal, so grooming the bikini area doesn’t have to hurt. I had my first Brazilian wax a few years ago and it was an eye-poppingly PAINFUL experience. And as an anesthesiologist, a physician that specializes in pain prevention and management, I knew there was a simple solution to this painful problem.

Any physician that takes care of children, knows we numb their skin before starting IVs. We numb the skin before circumcisions. And we EVEN numb the skin before vasectomies. So why couldn’t we numb the skin before a bikini or Brazilian waxing? This was the motivation behind BareEase. I basically applied a common technique used by physicians, applied a twist to it and created a new category in the beauty industry.
How does BareEASE work? I made my prep kit safe, effective and easy to use.

The user wears the kit BEFORE her appointment, and when she is ready for her service, she removes it and her skin will be ready for an ouchless procedure. BareEASE can be used BEFORE either Brazilian or Bikini waxing or laser. Our patented cream and system was designed to not only numb, but to moisturize and soothe the skin to minimize skin irritation.

How do you make money?

We sell our products.

What does your typical day look like?

I usually wake up no later than 5a. Get ready for work at the hospital/surgery center. I leave my sleeping husband and baby for the day. My husband will ready him for daycare.

I provide anesthesia care until about 4-5p and pick up my son from daycare.

We pick up a quick dinner or sometimes, if we’re lucky, my mother-in-law will make dinner for us! I walk the baby to the park, wash, then feed him and eat dinner. Then it’s story and bed time. The baby falls asleep at about 930p. At which time, it’s email and BareEASE work! I do this for about an hour and then go to sleep. My husband and family help by assuming some of the baby chores. Running a business with a family would be impossible without their help!

How do you bring ideas to life?

I find inspiration from other entrepreneurs, knowing that they have “done it” means I can too!

What’s one trend that really excites you?

I’m excited for all the civil liberties , equality in marriage. I think two people who love each other is enough of a reason to get legally married.

What was the worst job you ever had and what did you learn from it?

I had a restaurant job in high school and I didn’t get along with my manager.
I learned that it’s not possible to please everyone, even when you perform well and give your best effort.

If you were to start again, what would you do differently?

I have enjoyed the path I have taken. It may not have been the most direct, but I feel I’ve learned many lessons along the way.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Know you finances and always over-estimate the financial commitment and amount of time a project will cost! Projects always go over budget and finish late!

What is one failure you had as an entrepreneur, and how did you overcome it?

I guess it depends on how you define failure.
noun: failure:
lack of success.

By some accounts, I have some set backs, but nothing I would clearly label as failure. I think the use of “labels” can be used to one’s detriment. Instead of “Failures” I prefer to use the term “learning opportunity!” And I’ve had plenty of those!!

What is one business idea that you’re willing to give away to our readers?

It would be great to have a business/service that connects product manufacturers to retail buyers. This process should be streamlined. But from the buyer perspective, it would be probably overwhelming to have a barrage of products! And retail space is limited!

If you could change one thing in the world, what would it be and how would you go about it?

Bring potable water to more people. This would help improve overall public health and probably their local economies. There are companies that donate pipes and those that create water filtration systems, it would seem like a realistic project if we combined those systems with the growth of the local communities.

Tell us something about you that very few people know?

If I were SURVIVOR were to invite me back on the show, I would go back! When I first returned from the island, I thought I would NEVER say that. You get nostalgic about your time playing SURVIVOR.

What are your three favorite online tools or resources and what do you love about them?

Google Calendar: I can coordinate my husband’s, my work, and personal schedule all on one page.

Facebook: many of my friends are part of that community, it’s an easy way to look into their lives and catch up with life events. Even if I haven’t seen a friend in years, it doesn’t feel that long, because I can see them on Facebook.

NPR: I can listen to the news while I get ready in the morning and keep my pulse on world events.

What is the one book that you recommend our community should read and why?

How to win friends and influence people, by Dale Carnegie. I read this book in high school and it really made an impression on me. We are egotistical by nature, this book really put in perspective the importance of connecting with people around us. In the business world, even though much is done on-line and the virtual space, it is easy to forget that on the other end of those communications is a human being, just like us!! And all forms of businesses are fundamentally about creating connections!

Three people we should follow on Twitter and why?

Robert Kiyosaki, A true entrepreneur. He understands not just business but understands money, which are two totally different things.

Oprah: Media Tycoon and a role model for anyone who wants to learn how to over come adversity.

Ellen Degeneres: Someone fun and inspirational!

When was the last time you laughed out loud? What caused it?

Yesterday, I was playing peek-a-boo with my infant son. He loves it!!

Who is your hero, and why?

Robert Kiyosaki, he transformed the way I look at money. His teachings have helped me to become a more critical thinker, as a tax paying citizen AND as a business person.

Can I have two? I love Oprah, she has an amazing personal story and is inspirational to not just me, but millions of people.

Would you quit medicine to work exclusively on your business?

No, I love my work as an anesthesiologist and it gives me a good balance in my life.


BareEase on Twitter: @BareEase
BareEase on Facebook: https://www.facebook.com/bareease