Create more content. I have been creating content over the past year, but had I started when I was younger, I would have loads of valuable content by now to share with my community.
Jean Ginzburg is a Serial Entrepreneur, Digital Sales and Marketing Expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball’s clients range from brand name Fortune 500 companies to innovative start-ups.
Jean has developed a digital marketing framework for bringing in new prospects and customers for ecommerce businesses. She is also working on her book “Win New Customers: How to Attract, Connect and Convert more Prospects into Customers in 60 Days Using Digital Marketing Strategies” which will be released in Sept 2017. To get notified when my book is released, please visit . Everyone who signs up will get a special discount on the book during the launch.
Where did the idea for Ginball Digital Marketing come from?
At the time I founded my agency, Ginball Digital Marketing, I had a full-time job and I have been on the service side for several years. I realized that I can do a much better job working directly with clients and having a one and one relationship. So I quit my full-time job and dove head first into being an entrepreneur.
What does your typical day look like and how do you make it productive?
I am most productive in the morning and in the early evening. I usually get up and either workout or do yoga. I recently started doing meditation in the mornings which helps me to get ready for the day. I can’t say I have a typical day. One day I might have back to back calls. On another day, I might have my head down working on a client project. But I enjoy the variety. It keeps things interesting.
How do you bring ideas to life?
I believe it’s all about execution. There is never a shortage of ideas coming from entrepreneurs, but an idea is caged until it materializes into something tangible. Once I come up with a sound idea, the next step is creating an execution plan to bring it to life.
What’s one trend that excites you?
Self-driving cars. There is so much innovation in this space from Elon Musk to Google and other companies and I am curious to see how different our everyday life will be when self-driving cars are a reality. I foresee enormous benefits from decreased auto collisions to more efficient traffic patterns.
What is one habit of yours that makes you more productive as an entrepreneur?
For me it’s working out. There is something about going to Orange Theory Fitness or running that makes me want to seize the day. I feel a lot more productive and I want to get things off my to do list on those days. On the days I don’t exercise, I feel more lackadaisical.
What advice would you give your younger self?
Create more content. I have been creating content over the past year, but had I started when I was younger, I would have loads of valuable content by now to share with my community.
Tell us something that’s true that almost nobody agrees with you on?
Businesses ask for the sale way too quickly. I’ve been helping companies acquire new customers for over 10 years and everyone wants more and more customers as fast as humanly possible. But entrepreneurs forget that customers are also people and people require nurture. As with any human relationship, it takes time for your prospect to get to know, like and trust you and your business. Nurture the relationship so when you ask for the sale, it’s not a weird interaction, but an organic next step.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
For me it would be creating processes. One method that I developed in my business to keep me super productive is a Standard Operating Procedure. Documenting my processes has increased my productivity 10x. My team and I use these processes across all aspects of our business and keep it updated on a regular basis as new processes arise. I have found that at times companies might create a process document and then forget about it. It’s crucial to keep in updated regularly.
What is one strategy that has helped you grow your business? Please explain how.
Over the last several years I have developed a digital marketing framework to bring in new prospects for my clients. The framework involves finding your ideal target market and utilizing content, nurture funnels, Facebook ads and remarketing. I took my own advice and started using my own framework to see a burst in growth for my business.
What is one failure you had as an entrepreneur, and how did you overcome it?
I have had several failures. I started 3 companies before I founded my digital agency and all 3 businesses were upside down in sales. I had to close them down, but I learned some invaluable lessons during those times – patience.
What is one business idea that you’re willing to give away to our readers?
A service to create and manage social media and content for dentists (can also be used for doctors, chiropractors, physical therapists). I think it’s an untapped market. So few dentists have a social media presence.
What is the best $100 you recently spent? What and why?
I recently signed up for a mastermind/accountability group with other entrepreneurs. I’ve been looking to join such a group for a while but had to find the right one. We provide each other advice on entrepreneurial questions ranging from hiring, to operations to sales. We meet each month, review milestones for the previous month and set goals for the upcoming month. A word of caution here, it took me a while to find a group where I felt I was on the same entrepreneurial journey as my cohorts, but I had to go through several other groups before finding the right one.
What is one piece of software or a web service that helps you be productive? How do you use it?
Manychat Facebook Messenger Bot. I use it to communicate with my Facebook page subscribers
What is the one book that you recommend our community should read and why?
Dale Carnegie’s How to Win Friends and Influence People. Everyone should read this book, no matter what industry you are in.
What is your favorite quote?
“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” By Vince Lombardi.
Key Learnings:
- Your business will be much farther ahead of competition if you create and distribute original content
- Creating a Standard Operating Procedure will allow you to be 10x more productive
- People don’t like to be sold to. Bring value first and nurture your prospects so when you ask for the sale it’s just a natural progression of the interaction.
- Read Dale Carnegie’s “How to Win Friends and Influence People”. It’s an amazing and insightful book about how to interact and nurture prospects and customers.
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Mario Schulzke is the Founder of ideamensch, which he started a decade ago to learn from entrepreneurs and give them a platform for their ideas.