Stacy Goldberg – Founder and CEO of Savorfull

[quote style=”boxed”]Constantly meet new people and make connections. You never know who you cross paths with and how they can impact you in the future.[/quote]

A self-proclaimed “healthy and allergy-free food product fanatic” and nutritional consultant, Stacy Goldberg recognizes the importance of managing a life with a food allergy in a nutritionally sound, simple way. She attributes her success to her dynamic, “out-of-the box” approach to finding healthy foods that are delicious and nutritious, while incorporating them in a realistic and sustainable lifestyle.

As founder of her newest venture, SavorfullTM,  Goldberg and her team of nutrition experts track down allergy-free food samples that are both authentic and tasty and deliver them directly to customers’ doors. Savorfull is a great resource for foodies, clean eating fanatics and those seeking quality foods that are gluten-free, dairy-free and peanut-free, as well as those who enjoy learning about savvy nutrition tricks for eating healthy.

Creating Savorfull has been a culmination of Goldberg’s history of working with clients with specific nutritional needs such as food allergies, Celiac disease (or gluten-free diets), cardiovascular disease, diabetes or just those looking to improve their health and wellness, from diagnosis to dinner table.

Goldberg works with a diverse client base, including professional athletes and those seeking a vegetarian lifestyle. More than four years ago, she developed Stacy Goldberg’s “What’s In Your Cart?TM,” a nutrition consulting company that educates individuals, families and corporations. As a nutrition expert based in Detroit, Goldberg consults for local, national and international food product manufacturers, restaurants, sports professionals, school systems and government agencies. Savorfull is now part of the Bizdom and Quicken Loans family of companies. Goldberg was recently recognized by dBusiness as a “30 in Their 30s” business leader.

Goldberg graduated from The University of Michigan School of Nursing with a Bachelor’s Degree in the Science of Nursing and is a Registered Nurse. She holds a Master’s Degree in Public Health, specializing in Human Nutrition, from The University of Michigan School of Public Health.

In her spare time, she dedicates herself to several philanthropic causes, including serving as a Board Member for Gilda’s Club and The University of Michigan School of Public Health Alumni Association Board of Governors. She also sits on executive committees for the Jewish Federation of Metropolitan Detroit, Danialle Karmanos’ Work It Out and the Karmanos Cancer Institute Partners Committee.

What are you working on right now?

Growing the Savorfull brand into large institutions and organizations, expanding from one box to at least five boxes in the next three months for options to meet our customers’ needs.

What does your typical day look like?

No such thing as “typical” as an entrepreneur; love that each day is different, but typically includes returning emails, conferencing with my team, coming up with new ideas for Savorfull and executing on them, yoga and Pilates in between, meetings and traveling, quite often to cool cities to meet with fabulous food producers, corporations and nonprofit organizations.

How do you bring ideas to life?

I come up with them at random times, write them down then can’t wait to lock myself in a room with a whiteboard. I’m obsessed with different-colored dry erase boards and love to map it out. I’m very visual.

What is one trend that really excites you?

The gluten-free market explosion.

What was the worst job you ever had, and what did you learn from it?

Hanging beds at Sinai Hospital as a patient care assistant. Learned I did not want to practice nursing in a hospital setting.

If you were to start again, what would you do differently?

I would have brought on a Chief Technical Officer immediately with Savorfull.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Constantly meet new people and make connections. You never know who you cross paths with and how they can impact you in the future.

What is one failure you had as an entrepreneur, and how did you overcome it?

I believed I could scale a counseling model for many years and realized it just did not work. I overcame it by working with professionals and experts at Bizdom to help me develop a scalable, growth-oriented business model.

What is one business idea that you’re willing to give away to our readers?

I don’t give away any business ideas until I know I don’t want to explore them myself.

If you could change one thing in the world, what would it be and how would you go about it?

Part of my mission is to dedicate my time and efforts to changing the situation of the availability of allergy-friendly foods and awareness in school systems. There are many issues that accompany food allergies, such as isolation, bullying, empowerment and more. My goal is to change the access to “free from,” healthy foods kids have in schools and to help curtail the social and emotional issues that accompany them. We are working at local and government levels to assist in these needs as we grow Savorfull.

Tell us a secret.

Not many people know I am a single mom with two amazing kids, Sloane and Spencer.

What are your three favorite online tools or resources, and what do you love about them?

Dropbox, Facebook and Highrise/Basecamp

What is the one book that you recommend our community should read and why?

Food Rules by Michael Pollan. Simple, easy to understand, and really boils nutrition down in a nutshell.

Three people we should follow on Twitter and why?

1.  Dan Gilbert – Inspirational and motivated leader.

2.  Veronika Scott – The empowerment plan; up and coming entrepreneur.

3.  Stacy Goldberg – Of course!

When was the last time you laughed out loud? What caused it?

Yesterday when my daughter (nine years old) told me, ” Life is just one big question mark.”

Who is your hero?

My mom, Phyllis Canvasser.

What food do you eat that fuels you throughout your busy, challenging days as an entrepreneur?

I eat nut and seed butters all day long—almond, cashew, sunflower seed, peanut, flax seed butter…should I keep going? Keeps my blood sugar stable and keeps me focused on all the multitasking I need to do all day long.

Where do you like to travel?

My favorite places to travel are Northern Michigan, Chicago, Florida, Arizona, and some of the coolest places in the world I have seen are Prague, Capri, Alaska and Hawaii


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