Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
[quote style=”boxed”]Challenge the business plan. Do not sit on success. Complacency will kill you. The best companies are in a constant state of reinvention.[/quote] Mark W. Schaefer is a globally…
Meet Mark Schaefer – Executive Director of Schaefer Marketing Solutions
[quote style=”boxed”]Through consistent, daily action. That’s how anything worthwhile gets accomplished.[/quote] Corbett Barr is founder of Insanely Useful Media, which publishes blogs, including Think Traffic and Expert Enough, for an…
[quote style=”boxed”]Accept that some days are going to be better than other days, but realize that when you add it all up, life is one big adventure in serendipity.[/quote] Ajaz…
[quote style=”boxed”]I just do it, like Nike. I think the biggest problem is that people think too much, get scared of failing and never do anything. I would rather fail…
[quote style=”boxed”]Start sooner and take people up on their offers to help more often.[/quote] Brian Schmitt is the co-founder of TestMyMarketing.com, where small businesses and startups can submit marketing projects…
[quote style=”boxed”]The thing is that it’s not until much later that you often realize your greatest successes are largely due to some of the shit you went through. It’s like…
[quote style=”boxed”]One of the biggest problems I encountered when I first set out in 2003 to run my own business was the up and down (or ebb and flow) of…
[quote style=”boxed”]I take action, simple as that. Without actions, ideas are just ideas. Way too many people have great ideas, but are too afraid to take action. That’s all it…
Meet Brian Moran – Director of Online Sales at Get 10,000 Fans
[quote style=”boxed”]It’s ideas that bring parts of me to life. When I was in high school I listened to “Love Line”, and Adam Carrolla said something that has stuck with…
[quote style=”boxed”]The first and last job I ever had was at Jewel-Osco. What I learned from it is was that it is non-sensical to work all your life to build…
Recently I had the pleasure of interviewing Derek Halpern – the guy behind Social Triggers. I actually feel really terrible about not turning it live earlier because this interview is…
Meet 8 Online Marketing Tips By Derek Halpern You’d Be Foolish To Ignore
[quote style=”boxed”]It’s impossible to learn about personal or professional problems, much less help fix them, if you don’t have the ability to be a good listener.[/quote] Mike Krass co-founded MKG…