Hassan Bawab – Founder and CEO of Magic Logix
[quote style=”boxed”]I would invest more in branding. It’s so important to have a reputation and an image attached to your name. People are skeptical of working with people who aren’t…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Caitlin McCabe – Founder of Real Bullets Branding
[quote style=”boxed”]Just start. I used to try to plan out new ideas forever and come up with the best ways to work them. Now if I come up with something…
Dave Conklin – President and Co-Founder of RankPop
[quote style=”boxed”]Read Purple Cow by Seth Godin. Then, read Think and Grow Rich by Napoleon Hill. After that, read Think and Grow Rich 5 more times. Then, read The Ultimate Sales Machine by Chet Holmes. 🙂 Those books will…
Mitch Joel – Author of Six Pixels of Separation
[quote style=”boxed”]By reading and writing. Ideas come to me from writing and the act of critical thinking. Reading opens my brain to the muse.[/quote] Marketing Magazine dubbed Mitch Joel the…
Shama Hyder – CEO and Founder of The Marketing Zen Group
[quote style=”boxed”]Read. But, not just books within your industry. The best ideas come from cross-pollination and by finding what works in different fields and then applying it to yours.[/quote] Shama…
Meet Shama Hyder – CEO and Founder of The Marketing Zen Group
Elizabeth Yin – CEO and a Co-Founder of LaunchBit
[quote]I block off time in the morning and in the evening to do email; typically 1 hour each.I have meeting days and non-meeting days. When possible, I try to cram…
Erik Posthuma – Managing Partner at Antics
[quote style=”boxed”]There are so many ideas. The most important thing is to just get your idea out that and have the market decide it’s value. If it’s good. Go and…
Bernie Pitzel – Creative in Residence at Jacobs Agency
For close to 30 years, Bernie Pitzel has created and directed award winning advertising for clients such as Gatorade, McDonald’s, Coors Light, Long John Silver’s, Corona Beer and HEAD Tennis,…
Jeff Barrett – Co-Founder of Status Creative
[quote]Embrace who you are. I have a propensity to make jokes and keep things light. I learned long ago to not suppress it. If you have a personality, make it…
Joanna Landau – Founder and Executive Director of Kinetis
[quote style=”boxed”]Network. I was fortunate enough to be born into a family that has a great network, but I never took advantage of it. Once I found my passion, I…
Meet Joanna Landau – Founder and Executive Director of Kinetis
Five Questions with Justin Johnson
My name is Justin Johnson and I get people to talk about and buy stuff online as Director of Digital Strategy at Lunchbox. Outside the office, my evenings and weekends…
Five Questions with Monica Hahn
Who are you and what do you do? I’m a survivor of the corporate ladder, a serial mentor, an avid hiker, traveler and foodie. Right now I do marketing and…