Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Creators and designers of John’s Phone Hein Mevissen and Diederiekje Bok are the founders of John Doe Amsterdam. It all started in a historic shipyard in Amsterdam, where Hein Mevissen…
Meet Hein Mevissen and Diederiekje Bok – Founders of John Doe Amsterdam
Mark Moll is an experienced Creative Director and Copywriter with over 15 years in the industry. He’s worked at some of the countries most highly regarded advertising agencies including, Arnold,…
Andrew Loos co-founded Attack! 2001 as a way to apply his passion toward the experiential marketing movement that was sweeping the marketing industry. In his current role as CXO, Andrew…
Meet Andrew Loos – Managing Partner and Co-Founder of Attack!
Aaron Wall is a search engine marketer, blogger and author of the popular “SEO Book.” After blogging for a couple of years, working on over one hundred websites and reading…
Anibal Damião is the CEO and co-founder of InfluAds, an Advertising Network serving simple, yet highly relevant ads that people actually want to see. Anibal is a Portuguese dude living…
Gavin is an experienced operating executive with more than 20 years of success in building profitable, growth-oriented organizations. Since joining Kaon in 2005, under his direction the company has introduced…
Yaro Starak is a professional blogger, best known for Entrepreneurs-Journey.com, a blog that teaches people how to start a successful Internet business, read by over 100,000 subscribers. A true entrepreneur, in…
Meet Yaro Starak – Founder of the Entrepreneurs-Journey Blog
Laura Petrolino is the Founder and Managing Director of Flying Pig Communications, a communications and business consulting firm which focuses on the needs of startups, small business and non-profits. She…
Entrepreneur, mediapreneur, entertainer, marketer, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper…
David Allen Ibsen is CEO and founder of business marketing consultancy 5 MEETINGS BEFORE LUNCH and curates the Webby Award-winning blog 5 BLOGS BEFORE LUNCH. David’s marketing career has spanned…
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor…
Meet Joe Pulizzi – Founder of the Content Marketing Institute
Loren R. Solomon is the founder of Advertising For Good, the new marketing resource for purpose-driven brands and non-profit organizations. Having done the for-profit advertising thing for 20+ years, she’s…