Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Jake Finkelstein is the founder and president of Method Savvy, a brand marketing and business development consultancy located near Raleigh, North Carolina. Jake began his career in the music industry; most…
Meet Jake Finkelstein – Founder and President of Method Savvy
Adam Baker is a husband, father, blogger, and traveler. In 2008, after the birth of his daughter, Baker and his wife Courtney made a decision to sell everything they own,…
David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the…
Meet David Meerman Scott – Author of Real-Time Marketing and PR
Leif & Christian are the founders of Pay with a Tweet, a platform that let’s people sell their goods for the price of Tweet. They believe that exposure is a…
David Burn is a writer and brand builder based in the Pacific Northwest. After working for agencies in Salt Lake City, Denver, Omaha, Chicago and Hilton Head Island, he headed back to…
Meet David Burn: Chief Storyteller at Bonehook & Editor of Adpulp
Rand Fishkin is the CEO and Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources and community.
Lawyer turned serial-entrepreneur, author, blogger and marketing catalyst.
Dan Schawbel, recognized as a “personal branding guru” by The New York Times.
Doug Aley has more than 10 years of product, marketing and business development experience across online retail, mobile and Web applications. Before Off & Away, Doug was vice president of…
Scott Brinker is the co-founder, president and CTO of ion interactive, a provider of post-click marketing and conversion optimization software. ion’s software has been adopted by hundreds of organizations worldwide,…
Dana Ostomel is a marketing and branding expert with nearly a decade of experience developing integrated marketing solutions for brands in a wide range of industries, from Snapple and CENTURY…
Derek Johnson is the 25-year-old CEO of SMS marketing startup Tatango.com. A dropout of the University of Houston Entrepreneurial program, Derek has raised half a million dollars in investments for…