Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Brian Gramer is founder and CEO of Avenue Right, his third marketing technology start-up company, founded in January 2008. In 2001, Gramer founded Vtrenz, a marketing automation technologies SaaS (Software as a…
Justin Gray is the CEO and Chief Marketing Evangelist of LeadMD. He founded the company in 2009, with the vision of transforming traditional grassroots marketing efforts through the use of…
Meet Justin Gray – CEO and Chief Marketing Evangelist of LeadMD
Chris is the President of Human Business Works and started New Media Marketing Labs to work with large and mid-sized companies such as Pepsico, Comcast, Molson/Coors and The Henry Ford…
Andy Crestodina is the strategic director at Orbit Media Studios. He brings vision and Web marketing expertise to the Chicago business community. At his best, he is an idea machine,…
Meet Andy Crestodina – Breakfast with a Chicago Web Strategist
Jill Sherman is a detail-obsessed trend addict living in Boston, Massachusetts. By day, she’s a marketing exec navigating her way through the bowels of corporate America. By night, she’s a…
Meet Jill Sherman – Beauty Exec Turned E-Commerce Entrepreneur
In February 1995, Patrick King woke up in the rain behind a gas station, 17 and homeless. Picking himself up from that point, Patrick has developed a legacy of creating…
Meet Patrick King – A Life of Making Something Out of Nothing
Amy Levy has led her own firm, Amy Levy Public Relations, Inc. (ALPR) for eight years. She boasts experience at national advertising and public relations firms, in house on the…
With experience that began with his first “real job” as a daily newspaper reporter and moved through PR agencies, independent consulting and in-house positions, Jim Zahniser has a well-earned insight…
Meet Jim Zahniser – Seasoned Skeptic, Communications Professional
Sarah Nelson is currently the Founder and CEO of Npress and the Practice Marketing Revolution. Sarah has been helping doctors and dentists get new patients and keep them since 2007….
Meet Sarah Nelson – CEO of Npress and Practice Marketing Revolution
Mirja Riester is the chief strategic officer at RIESTER one of the largest independent advertising and public relations firms in the western United States. She established the European method of…
Meet Mirja Riester – Activist for sustainability in marketing
Jon Leland, president & creative director of ComBridges, is a leading communications expert who has been a visionary media innovator for almost 40 years. In the seventies, Mr. Leland founded…
John Koenig is an experienced digital marketing consultant, specializing in search engine marketing, social media, web analytics and usability. He has worked in-house at both search marketing and interactive agencies,…