Software eats everything. Someone said that once, and the founders in this section are proof. They’re building the applications, tools, and platforms that run businesses, connect people, and occasionally break in production at the worst possible moment.
These interviews cover the full software landscape. Enterprise SaaS. Developer tools. Consumer apps. Infrastructure. The kind of software you use every day without thinking about it, and the kind that solves problems so niche you didn’t know the problem existed. Both are fascinating.
The founders here talk about what it actually takes to build software. Not the glamorous version. The real one. The version with technical debt, feature creep, and the ongoing negotiation between what users want and what’s actually possible to build without the whole thing falling over.
You’ll find insights on product development, engineering culture, pricing strategy, and the art of building something people will pay for. Also the challenge of competing in markets where everyone seems to be building the same thing. Whether you’re a developer, a product person, or someone trying to understand the software industry, these conversations deliver.
Sathvik Tantry is the co-founder of FormSwift, a SaaS platform helping organizations go paperless. FormSwift’s tools allow businesses and individuals to create, edit, sign, and collaborate on documents and workflows…
Create it. Deploy it. Listen to feedback. Revise it. I go through this cycle with speed and efficiency and try to keep emotion out of it. As vice president and…
It’s the software, stupid. Build a great product and the rest will follow. So we keep our eyes firmly fixed on that. Peter Crosby is Chief Marketing Officer and Chief…
Set goals. Create tasks that help you achieve them. Prioritise them. Then allocate time in your week to do them. I also think people need to stop focusing on the…
Spec out your tasks. Write processes and get as granular as possible. Update them whenever your team discovers a more efficient way of doing something. Not only does this save…
Be willing to question your initial premise. Collect data about how your product or service is actually doing. We are all emotional about our products and services, so collect data…
Testing multiple ideas, expecting that all will fail, but hoping one will catch on. Whichever gets more traction is usually then pursued. Kevin Yun is founder and CEO of DESIGNATION…
I’m very interested in tangible problems and making them go away. I thought there needed to be a solution that meant humans didn’t need to do these manual tasks. Ian…
Listen to your critics. In fact, go out of your way to find people who aren’t like you, who don’t see things as you do, bring them into the fold,…
I would start my own venture sooner, spend more time coding, and ship products faster. Campbell Macdonald is the founder and CEO of Pathful, which uses visual and action-oriented insights…
When I set time aside (usually in the evening) to accomplish something specific, that’s the best success rate at that item getting accomplished. Andrew Bagrin is the Founder and Chief…
Checklists. Checklists keep you focused on good process even as you are whipsawed by interruptions and context switches. David Brian Ward’s career spans three decades as an entrepreneur and leader…