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writing

Writing is how ideas become real. The founders in this section know that better than most. They’ve built publishing companies, content platforms, copywriting agencies, and media brands. All rooted in the belief that words still matter. Even now. Maybe especially now.

These interviews cover every corner of the writing world. Journalism. Copywriting. Book publishing. Content strategy. Blogging before it was a business, and blogging after it became one. Technical writing. Creative writing. The kind of writing that sells things and the kind that changes how people think.

What’s interesting about the founders here is the tension they navigate. Writing is a craft. But it’s also a business. And those two things don’t always get along. You’ll find honest conversations about monetizing creativity without killing it. About building teams of writers. About the economics of content in an age where everyone has a blog and AI can generate a thousand words in seconds.

You’ll also find practical insights on building an audience, developing a voice, editing ruthlessly, and the difference between writing that sounds good and writing that actually works. If you write for a living, want to, or just think the world needs better writing, start here.

Matt Zeller – United States Army Veteran and Author

[quote style=”boxed”]Never stop learning and always ask questions.[/quote] Matt Zeller, a native of Rochester, New York, is a consultant on alternative energy issues and works in northern Virginia. In his…

Meet Matt Zeller – United States Army Veteran and Author

Cal Newport – Author and Assistant Professor at Georgetown University

[quote style=”boxed”]Producing something of value is hard and takes lots of time. Be content with having a small number of things that you come back to again and again, over…

Meet Cal Newport – Author and Assistant Professor at Georgetown University

Andrew Keen – Founder of Audiocafe.com

[quote style=”boxed”]With much blood, sweat and not a few tears. Being creative is the most frustrating of activities. There’s no foreplay or climax–just a lot of frustration, aggravation and disappointment.[/quote]…

Meet Andrew Keen – Founder of Audiocafe.com

Colleen Wainwright – Designer and Creative Director of Communicatrix

[quote style=”boxed”]Noodling, noodling, noodling! I do a ridiculous amount of private pacing, scribbling, brain dumping, and so forth.[/quote] Colleen Wainwright is a writer-speaker-layabout who started calling herself “the communicatrix” when…

Meet Colleen Wainwright – Designer and Creative Director of Communicatrix

Amy Porterfield – Co-Author of Facebook Marketing for Dummies

[quote style=”boxed”]Experiment with Facebook Ads to build your email list. It’s my #1 tool for list building, and if you do them right, you can grow your list quickly without…

Meet Amy Porterfield – Co-Author of Facebook Marketing for Dummies

Kevin Allen – Founder of KevinAllenPartners

[quote style=”boxed”]Start with a conundrum. I think great ideas come from problems to be solved. As a scrappy kid from the very outset, I always understood ideas as methods to get…

Meet Kevin Allen – Founder of KevinAllenPartners

Tony Hsieh – CEO of Zappos

[quote style=”boxed”]I think it’s best to start small and grow slowly, rather than trying to grow as quickly as possible.[/quote] In 1999, at the age of 24, Tony Hsieh (pronounced…

Meet Tony Hsieh – CEO of Zappos

Daphne Gray-Grant – Owner of The Publication Coach

[quote]Many people try to write and edit at the same time. That’s like trying to do the dishes while you’re still eating dinner! I encourage all writers to write first…

Meet Daphne Gray-Grant – Owner of The Publication Coach

Jonathan Baskin – The Bad Boy of Branding

[quote style=”boxed”]One of the biggest problems I encountered when I first set out in 2003 to run my own business was the up and down (or ebb and flow) of…

Meet Jonathan Baskin – The Bad Boy of Branding

Alistair Croll – Author, Entrepreneur and Startup Accelerant

[quote style=”boxed”]Lately, that’s been how I’ve approached things: build something small, let it grow organically, and see if it catches on. If it doesn’t achieve an “escape velocity” and take…

Meet Alistair Croll – Author, Entrepreneur and Startup Accelerant

Ollin Morales – Writer and Problogger

[quote style=”boxed”]Focus on providing value. Forget about fame. If you provide value, then fame will come in and of itself. When that happens, the fame will mean something. And it’s…

Meet Ollin Morales – Writer and Problogger

Dr. Fred Southwick – Professor of Medicine and Author

[quote style=”boxed”]I am always asking questions, including, “Why did this happen?” and “Why was the patient’s test delayed?” and “How can we improve each step of a patient’s care?” and…

Meet Dr. Fred Southwick – Professor of Medicine and Author

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