Social media changed everything. The founders in this section were there for it. They’ve built agencies, tools, platforms, and strategies that help people and brands navigate a world where everyone has a megaphone and attention is the most valuable currency.
These interviews cover the full social media landscape. Content creation. Community management. Paid social. Analytics. Influencer marketing. The algorithms that decide what you see and the people trying to work with (or around) them. It’s a moving target, and the founders here have been tracking it for years.
What’s refreshing about these conversations is the lack of hype. Social media is full of people promising overnight success. The founders featured here are more interested in what actually works over time. They talk about building real audiences, creating content that matters, and the difference between vanity metrics and the ones that pay the bills.
You’ll find insights on platform strategy, content calendars, social commerce, and the challenge of staying authentic when the algorithm rewards the opposite. Whether you’re managing social media for a brand, building a social media company, or just trying to understand why your posts get twelve likes and your neighbor’s cat gets twelve thousand, there’s something useful here.
[quote style=”boxed”]I get some nos, but mostly I hear yes. The nos teach me more. So I look at the plan and see why someone isn’t getting it or what…
Meet Paige Williams – CEO and Founder of The Audience Awards
[quote style=”boxed”]Be optimistic. Startups are generally hard work, and you’re not guaranteed success. With a negative attitude, you’ll surely fail.[/quote] Carol Scott is Director of Marketing at Mattr. Mattr believes…
[quote style=”boxed”]I think we’ve all heard that culture is really important at least a thousand times. “Get the culture right. Don’t mess up the culture.” But most people don’t talk…
[quote style=”boxed”]I have lunch or coffee with every member of our team on a regular basis. There is no agenda other than to get their perspectives on how things are…
[quote style=”boxed”]Work, work out, eat, work, work, eat, sleep.[/quote] Aris Michalopoulos is the founder and CEO of empeopled, a community-based conversation platform that delivers its users a feed of high-quality…
[quote style=”boxed”]I learned that you can’t have your hand in too many cookie jars; focus is essential to running a successful business.[/quote] Janis Krums is the founder and CEO of…
[quote style=”boxed”]Set small milestones and every time you hit one, pick your head up and see if you need to adjust course to reach your long-term goals.[/quote] WAFFLE, pulls all…
[quote style=”boxed”]I launch them in IdeasWatch, team-build in the Startup Bootstrappers G+ Community, and get people talking. If people want to keep things at texting level, I drop them; I firmly…
[quote style=”boxed”]It is incredibly difficult, if not impossible, to succeed without the help of those who succeeded before you.[/quote] Phoebe B. Scott is a creative entrepreneur with an uncommonly diverse…
[quote style=”boxed”]I realize that when you have an idea, there are thousands of people who have the exact same idea. It’s a matter of saying, “Okay, this is a good…
[quote style=”boxed”]First, it starts up with the philosophy of what should happen, then I find ways to make it happen. I think being good at breaking rules helps bring ideas…
[quote style=”boxed”]Don’t get me wrong, there is a method to the madness but you have to be able to shift focus and improvise and prioritize as things come your way….